Luxury streetwear brand Off-White launched in 2013 and has experienced immense growth year in, year out since it hit the market. Founded by Virgil Abloh, the brand has collaborated with some industry giants including Kith, Levi’s and IKEA.
Virgil Abloh is at the top of his game, following the success of Off-White he now sits as the Artistic Director for Menswear at Louis Vuitton, and it was recently announced he is on board as the first creative adviser for sustainable innovation design at Evian (yes, the water).
Offering menswear and womenswear, Off-White aims to elevate the street style aesthetic. Sleek hoodies and sneakers are mixed in with more feminine, luxury pieces. Combining graphic prints and premium fabrics, you can expect pieces that speak directly to youth culture.
Off-White has also become known for some epic collaborations, teaming up with the likes of Converse, Nike and luggage brand Rimowa, pieces sell out within seconds.
The Melbourne store delivers everything we have come to know and love about Off-White; modern, crisp and edgy, with a touch of urban contrasting the decedent marble detailing. The range is extensive, and you can expect to find all the key seasonal pieces in store.
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