If you haven’t heard of The Food Repository, prepare to have your world rocked very gently. It’s a small-batch food market, created by owner-operator Joni Marcelis, and it’s just opened its first bricks and mortar store in Fitzroy.
The opening comes after the success of The Repository’s online web store, which built its rep on high-quality artisan goods. Stuff like Fix & Fogg’s Honey Peanut Butter, handmade gingerbread salted caramel sauce, and stone-ground chocolate from Monsieur Truffle and Bahen & Co.
Joni handpicks the range herself, and the list of stockists reads like a foodie’s daydream. Teas from Konomi Matcha, Birchers and oats from Mrs&Co and Full of Grace, choc goji cookies from Kookas Natural, packs of Just Jerky and Wayhill Farm garlic salt. There’s even a range of for vegan, veggo, allergy and FODMAP shoppers. If it’s small batch and bloody delicious, chances are good you’ll find it on a shelf at The Food Repository.
The online shop is still open 24/7, and includes a fantastic health blog called The Food Report: choc full of recipe ideas, interviews and tips for sustainable and ethical living. Joni’s Fitzroy store feels rustic and cosy—think Cave of Wonders meets well-stocked country providore. An authentic farm door experience...now within spitting distance of kickass Brunswick St coffee. That’s a killer combo.