Up There Store

The Verdict

A cornerstone of the city's sartorial community, Up There Store has long stood as the preeminent destination for the burgeoning trends of Melbourne. 

From ushering in the revolution of sneaker culture, streetwear, workwear and urban tech, the boutique has been instrumental in introducing renowned global labels like Norse Projects, Nike ACG, Engineered Garments and more as well as championing local designers—even putting their own stamp on the industry with collab sneaker drops with Asics and New Balance.

Led by co-owners, James Barrett, Brendan Mitchell and Jason Paparoulas, the all-new Up There store which resides at 69 Flinders Lane, is the culmination of the collective's 13-year journey. 

“The new store was born out of numerous factors but simply put, we’ve outgrown our original home. We needed something bigger and more functional, but it also fulfils our burning desire to create a new retail environment that’s a truly unique experience not only in Melbourne but on a global level,” says Barrett.

Encompassing 345sqm the brand-new Up There space is a cultural expansion on their humble McKillop Street origins, designed and developed in partnership with Melbourne-based architecture agency, Kennedy Nolan. 

Inside is an amalgamation of colour, steel and neon lighting, the new Up There store emits a more exhibitive environment for the products on display— sneakers are spaced generously, garments hung sparingly and artfully painted cabinets housing accessories and jewellery. 

“The space has product at the forefront, it is all about providing an environment that matches the quality and design of the products we sell, providing them a home that can elevate and tell the story of each piece,” adds Mitchell.

Alongside the retail offering, there's also an in-shop cafe, a cleanly-curated espresso machine and a grinder anchoring a side of the store, designed to acclimate customers to the communal aspect of Up There and create a deeper connection. 

Up There Store is now open at 69 Flinders Lane, find out more over here. 

Image credit: Sean Fennessey (supplied) 

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