Features

The Importance Of Keeping Māori Culture Alive Through Social Media

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Tūranga Morgan-Edmonds (ngāti rārua, Ngāpuhi (te mahurehure), ngātiwai, ngāti hine) is Urban List’s guest editor. Better known as Tū Edmonds to his 500k+ followers on social media, Tū is a Māori cultural content educator from Whangārei and bass player for heavy metal band Alien Weaponry.

Spreading awareness of te ao Māori through online spaces and music is Tūranga's passion. In the video below, Tū speaks to the importance of cultural preservation through Māori content creators such as himself in the digital world.

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