Career

6 New Careers Gen Z Need To Jump On

By Natasha Van Der Laan
14th Nov 2022

Contemplating what the future holds for you? Being part of Gen Z, chances are you love being in the know, you want to make an impact on the world, and—let’s be honest—you spend a lot of time on TikTok. If this sounds like you, consider diving into a Bachelor of Communication at the University of Auckland. The three-year degree allows you to choose one of three majors: social change, technology, or leadership. You’ll develop the skills to land your dream job, from being an advocate for change or working for your favourite website (ahem, Urban List), a comms degree equips you for a career in media, PR, communications or marketing. Discover what your career path could look like with these six so-totally-you careers.

Content Strategist

If you’re the type to make a game plan for everything, chances are you’d be an exceptional content strategist. In this role, it’s your responsibility to plan, oversee, and manage the content marketing strategy for an organisation. You’ll pinpoint the objectives of the organisation and the needs of its audience or customers. From here, you’ll work with others to execute compelling content that—all going according to plan—smashes your business goals. This is an ideal job for ideas people.

TikTok Creator

Your grandma won’t understand what you do for a job but, in 2022, being a TikTok creator has nothing to do with crafting clocks. This role will see you planning, shooting, editing, and sharing video content for a brand, charity, or to grow your following. This role is ideal for modern creatives and, with video content dominating our phone screens, you can guarantee your talents will be highly sought after. The best part? You can justify scrolling as “research” because it’s vital to be across the platform’s latest trends. How good.

Social Media Manager

If Emily in Paris had you thinking “I wanna do that!”, consider a career as a social media manager. In this gig, you’re responsible for establishing an organisation’s online presence across its social media platforms. Your day-to-day could include planning campaigns, crafting and posting content, monitoring analytics, and engaging with your audience for a digital marketing agency or as part of an in-house marketing team. Social media managers are creative, tech-savvy, and—it goes without saying—love scrolling newsfeeds.

Digital Journalist

As the world shifts even further away from newspapers and magazines, digital journalism jobs are now the norm. A digital journo creates enhancing news-based content for online and social media. Report on current events and breaking news, chase leads, gather info, and interview the who’s who in the news. A digital journo is naturally curious and loves to have their finger on the pulse. 

Content Producer

A digital content producer creates content for any and all channels. Depending on the organisation and its objectives, this could include articles, blogs, videos, email marketing campaigns, social media posts… the internet truly is your oyster. You have a love of words and it’s imperative you can tweak your tone to suit the organisation you represent. The nature of this role provides lots of variety as you jump across digital platforms. 

Podcast Producer

If you’re anything like us, podcasts have you looking forward to folding laundry. Take your love of true crime to a whole new level as a podcast producer. The role is responsible for all production aspects, from writing scripts and audio editing to booking guests and analysing metrics. You’re essentially the captain of the metaphorical podcast ship—without you, our AirPods would be radio silence. This is a dream gig for those who love tinkering with audio equipment, keeping things in order, and making things sound slick.

Discovered your dream job? Get a headstart in the industry with a Bachelor of Communication from the University of Auckland. Click here to find out more about the programme and where it could take you.

Editor’s note: This article is sponsored by the University of Auckland and proudly endorsed by The Urban List. To find out more about who we work with and why read our editorial policy here.

Image: Urban List

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