Yes, it's that time of year again. It's the end of the financial year, tax time, and the moment when an avalanche of EOFY sales appears. 2025 is shaping up to be a big one too, with heaps of brands slashing prices well ahead of June 30. In short, the potential for scoring a bargain is big.
If you're looking for a great EOFY deal, we've done the hard work for you. This year, deals cover a wide range of products, from luxury items to essential purchases. Find new sneakers, cheap tech upgrades, and discounted designer items from your favourite stores.
Keep scrolling to see our top picks for the best EOFY sales for 2025. Be sure to bookmark this page, as we'll update it as more deals become available.
Jump ahead to:
- EOFY Editor's Picks - Top 5 Unmissable Deals
- EOFY Fashion Sales
- EOFY Beauty & Wellness Sales
- EOFY Homewares Sales
- EOFY Travel Sales
- EOFY Tech Sales
The Best EOFY 2025 Sales in Australia
EOFY Editor's Picks - Top 6 Unmissable Deals
Image credit: KitchenAid | Website
- Lululemon, save on a range of activewear
- Dyson, save up to 50 per cent off selected vacuum cleaners, purifiers and hair care appliances
- KitchenAid, save on a range of stand mixers, attachments, food processors and more
- Ergoflex, save up to 30 per cent off sitewide on mattresses, bed frames, pillows and more with the promo code EOFYS
- The Iconic, up to 60 per cent off thousands of styles
- American Tourister, save up to 50 per cent off
The Best EOFY Fashion and Activewear Sales
Image credit: Adidas | Website
- Adidas, score big with 40 per cent off select styles and get an extra 10 per cent off with the promo code SHOPBACK
- Aje, take a further 20 per cent off select styles
- Asics, OneASICS members can save up to 30 per cent off selected styles
- Bonds, save up to 40 per cent off storewide
- Christopher Esber, up to 50 per cent off past season styles
- Country Road, save up to 50 per cent off select styles
- The Iconic, up to 60 per cent off thousands of styles
- Lululemon, save on a range of activewear
- Net-A-Porter, up to 50 per cent off designer brands
- The Outnet, up to 75 per cent off on in-demand designers, including Zimmermann, Ganni and more
- P.E Nation, spend $100, save 20 per cent; spend $200, save 30 per cent; spend $400, save 40 per cent
- Seed, take up to 50 per cent off sale styles
The Best EOFY Beauty and Wellness Sales
Image credit: ghd | Website
- Adore Beauty, up to 50 per cent off clearance products
- ghd, save up to 25 per cent off select hair straighteners, curling irons, blow dryer brushes, and more
- Sephora, save up to 50 per cent off
- Wild Secrets, save on a range of sex toys, lingerie, and more
The Best EOFY Homewares and Tech Sales
Image credit: Eva | Website
- Adairs, up to 40 per cent off bedding, bathroom, and heaps more
- Aura Home, up to 50 per cent off linen, cushions, throws, towels, and more
- Bed Bath N Table, up to 60 per cent off
- Bing Lee, save on a huge range of home appliances
- Dyson, save up to 50 per cent off selected vacuum cleaners, purifiers and hair care appliances
- Ergoflex, save up to 30 per cent off sitewide on mattresses, bed frames, pillows and more with the promo code EOFYS
- Eva, save up to $350 off mattresses, up to $250 off sofas and up to $150 off bed frames
- Freedom, up to 40 per cent off storewide
- KitchenAid, save on a range of stand mixers, attachments, food processors and more
- Lifely, save 20 per cent off with early EOFY sales
- Myer, up to 50 per cent off homewares in the stocktake sale
- Nespresso, save up to 30 per cent off coffee machines and up to 25 per cent off accessories
- Origin, save up to 40 per cent off award-winning mattresses
- Samsung, save up to 40 per cent off Galaxy smartphones, up to $2,000 off OLED TVs and more
- Shokz, save up to 27 per cent off Shokz headphones
- Temple & Webster, up to 50 per cent off select items
The Best EOFY Travel Sales
Image credit: American Tourister
- American Tourister, save up to 50 per cent off
- Antler, up to 50 per cent off selected styles
- Samsonite, 40 per cent off sitewide
- Stand, save up to 50 per cent off travel luggage, handbags and more
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Image credit: Adidas | Eva | ghd | Website
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