Let’s be honest, shopping for sex toys is a glorious time. Once super-stigmatised, a new breed of sexual wellness is taking the world by storm and we've found a brand new Aussie start-up leading us into this brave new world.
Enter NORMAL, a homegrown sexual wellness brand that's completely shaking the way you think about, and shop for, sex toys.
As for what that entails, expect fun and informative quizzes with recommended toys for you based on your results, easy-to-read product descriptions that describe the feeling that the toys may mimic for you (like “oral” or “being stroked”), and even Zoom parties with NORMAL’s in-house sex coach, so your sex toy shopping can be completely stigma-free, stress-free, and absolutely regret-free.
As for what's hot in NORMAL's stash of toys, Frankie is a straight-to-the-point twist on the classic bullet vibrator, Billie is the versatile, discreet, and silky to the touch, palm vibrator perfect for beginners, and Flynn is a sweet and super popular sky blue c-ring. See what we mean? So friendly!
Each of the toys comes with a complimentary reversible collection bag with one "loud and proud" side and one more subtle side—so you can display in your own way and drop the shame around having a bit of fun in the bedroom.
“Learning to have better sex and buying sex toys can feel weirdly difficult!” says founder Lucy Wark. “The whole point of NORMAL is to de-stigmatise that process and help people have fun, informative conversations about their sexual wellness.”
NORMAL also backs a sustainable approach to purchasing sex toys online, from compostable mailers to a trade-in recycling program. If that wasn’t enough, every purchase also contributes to a donation to Minus18, an Aussie charity that supports the inclusion of LGBTQIA+ youth with the donations going towards providing youth people with resources on sexuality and gender identity.
Image credit: NORMAL
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