The brainchild of two neighbours turned besties, Active Truth is a homegrown Brisbane activewear label that places special emphasis on diversity in every sense of the word—and they just opened their very first bricks and mortar store. Not far away from their Nundah HQ, the store has landed inside Toombul Shopping centre, stocking their range of high quality activewear for all shapes and abilities.
With extended sizes from 6 to 26 and niche product ranges, such as maternity, including ranges for postnatal, and their Reflective range, which features an application purposefully designed for women exercising at dawn and dusk so they can be safe and seen. Bascially, the brand is a gamechanger for inclusive shopping, and we also love that they are firmly against photoshopping models (hallelujah).
Image credit: Active Truth