Victoria’s Secret

Spraying yourself in Victoria’s Secret body mist is basically a coming-of-age ritual around the world, and now Brisbanites can get their hands on the globally known brand’s lingerie, fragrances, accessories and more with two new Victoria Secret stores coming soon to Westfield Mt Gravatt and Westfield North Lakes.

While once upon a time Brisbane Airport had a Victoria’s Secret store, nowadays the closest way to get the stuff of angels is to visit Gold Coast’s Pacific Fair or the outlet at Harbour Town. This will change when the two new Brisbane stores grace us with their presence, offering an array of signature bras, casual sleepwear, athleisure and body care. 

We don’t have an opening date just yet, but you can kill the waiting time with a deep dive into the brand’s wild history. Starting in the late ‘70s as a humble San Francisco lingerie store, Victoria’s Secret exploded into a global glamazon empire decked out in rhinestones, wings and runway theatrics. It hit peak fever in the 2000s, launching supermodels into ‘Angel’ status with its annual must-watch fashion show. But, the glossy fantasy eventually cracked under pressure for being out of touch and tone-deaf. Today, Victoria’s Secret is in its reinvention era—leaning into inclusivity, modern femininity and a far more grounded sense of confidence, while still keeping a little of that signature backstage sparkle.

Image credit: Victoria's Secret | Instagram (Pacific Fair store)