Victoria’s Secret

Spraying yourself in Victoria’s Secret body mist is basically a coming-of-age ritual around the world, and now Brisbanites can get their hands on the globally known brand’s lingerie, fragrances, accessories and more with two new Victoria Secret stores coming soon to Westfield Mt Gravatt and Westfield North Lakes.

While once upon a time Brisbane Airport had a Victoria’s Secret store, nowadays the closest way to get the stuff of angels is to visit Gold Coast’s Pacific Fair or the outlet at Harbour Town. This will change when the two new Brisbane stores grace us with their presence, offering an array of signature bras, casual sleepwear, athleisure and body care.

First to open will be the Mt Gravatt store on Friday 28 November (yep, that's Black Friday) with exclusive promotions on offer to celebrate the launch. The first 100 customers will receive a free full-sized Velvet Petals Starlit Mist (worth $39.90) with no purchase required, while the first 300 customers will receive a $10 voucher. There will also be free matcha and sweets given out with any purchase on opening day, and for the first two days, Victoria's Secret will be offering live engraving on any Eau de Parfum mist or lotion purchase from 11am to 2pm. 

The opening will be the first full assortment store in Brisbane, offering a complete range of lingerie, sleepwear, loungewear, PINK, fragrances, beauty and accessories. With an intuitive layout and welcoming energy, you can even enjoy complimentary one-on-one bra fittings with their specially trained fit experts because let's be real—getting the right fit is a true artform. 

Starting in the late ‘70s as a humble San Francisco lingerie store, Victoria’s Secret exploded into a global glamazon empire decked out in rhinestones, wings and runway theatrics. It hit peak fever in the 2000s, launching supermodels into ‘Angel’ status with its annual must-watch fashion show. But, the glossy fantasy eventually cracked under pressure for being out of touch and tone-deaf. Today, Victoria’s Secret is in its reinvention era—leaning into inclusivity, modern femininity and a far more grounded sense of confidence, while still keeping a little of that signature backstage sparkle.

Image credit: Victoria's Secret | Supplied