MECCA’s New Flagship On Bourke Street Is A Full-On Beauty Wonderland

Clear your calendars—MECCA’s game-changing Bourke Street flagship opens its doors at 9am, Friday 8 August, and it’s unlike anything we’ve seen in Aussie beauty retail.

Taking over the iconic former Cole’s Book Arcade site, this 4,000sqm, three-level destination is MECCA’s biggest and boldest yet.

Step inside and you’ll find one of the largest beauty destinations in the world. MECCA Bourke Street brings together over 200 global brands, 80+ unique services, and 300 team members, all under one very luxe roof.

From clinical skin treatments at MECCA Aesthetica, express makeovers in the Beauty Atelier, and scent-led discovery at MECCA Perfumeria, to gifting experiences complete with calligraphy and engraving, every inch of this space is designed to spark joy and invite exploration.

It’s also a powerful celebration of community and creativity. Eighty per cent of the team was hired internally, with new roles introduced—fragrance sommeliers, concierge hosts, dermal clinicians and calligraphers—all trained through a bespoke flagship program.

With partners like Josh Wood Hair, Maria Tash Piercing, Trophy Wife Nails, and local legends Flowers Vasette and The Melbourne Apothecary, the store is a living, breathing tribute to Melbourne’s creative spirit.

Artworks by 19 women artists line the walls, there’s a beauty newsroom up front, a wellness dispensary out back, and a café stocked with icons like LUNE, Seven Seeds, Mörk and Hello Matcha.

And the fit-out? Think restored terrazzo, arched windows, and art by leading women artists, curated to spark creativity and joy.

Opening day is set to be huge—MECCA will take over Bourke Street Mall with giveaways, treats, live performances and a beauty passport experience unlocking rewards and mystery prizes.

MECCA Bourke Street opens Friday, 8 August. We're still waiting to hear about opening hours but we're betting it'll be 'round the clock.

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