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7 Ways To Show Your Support For Breast Cancer Awareness This Month

By Katie Stow
2nd Oct 2020

Pink umbrellas fill the rooftop over some sunny street in the med somewhere.

ICYMI, October is Breast Cancer Awareness Month. You might already be acutely aware of breast cancer, because chances are you know someone who’s experienced it—and if not, there’s a high likelihood you will: in New Zealand, not only are more than 3300 women, and 25 men, diagnosed with breast cancer every year, more than 600 women die every single year from the disease. Which is just straight-up unacceptable.

But, the good news is the 10-year survival rate is at 92% if the cancer is detected by a regular mammogram, and we’ve seen 27% fewer deaths since free screenings started, and that’s all due to incredible breakthroughs in breast cancer research, AKA the best (and only) way to defeat this far-too-common disease once and for all. The Breast Cancer Foundation NZ relies on funding from the New Zealand public, so it’s crucial they get the support to continue their research and reach their admirable goal of preventing New Zealander’s developing and dying from breast cancer and to improve the quality of life of those who have the disease.  

It’s not too late to rally the troops, or just yourself, to raise a bit of cashola for this totally worthy and far-too-close-to-home cause, and we’ve put together a few ways you can do it:

D.I.Y Fundraiser

Honestly, the options are endless: a bake sale at work always goes off (assuming you're in the office); NOT wearing activewear for a week; a cooking competition; giving up coffee, booze, sugar or Tinder; TradeMe your unworn clothes; shave your head (or beard). Every dollar helps, so big or small, choose something you know the people around you (home, work, or school) will embrace. Register here and you can even apply for BCFNZ promotional materials like pink ribbons, balloons and key rings to get the ball rolling.

Pink Ribbon Breakfast

Let’s be real, catching up with the squad for brunch or finding an excuse for a work morning tea is something you do on the regs anyway, so why not make it even more worthwhile? Although registrations have now closed for 2020, you can still donate here. Invite your peeps, put on a few delish baked goods, share pics using the hashtag #pinkribbonbreakfast and then bank the funds you’ve raised. Easy peasy (and this time, it's definitely worth the calories).


These days it’s hard to find someone whose life isn’t hectic AF. But it’s all a matter of what you choose to prioritise, and even a small amount of time and effort from you can have a tangible effect on combatting breast cancer. You can help the BCFNZ at fundraising events, shake a bucket during the appeal this month, or put those admin skills to use as an office volunteer up in the Auckland based office. Find out more here.

Buy Pink Products

Not gonna lie, shopping's not an unpleasant way to contribute, and there's a plethora of pink products donating a portion of their sales to breast cancer research. There’s no better excuse to replace that 10-year-old hair straightener with a shiny new pink blush ghd styler or take some ‘me time’ with La Mer moisturising cream. Even Pink Lady apples are donating to the cause every time you purchase a delicious crisp snack. Looking for something naughtier? Sink your teeth into the utterly delicious special-edition Cadbury Dairy Milk inspired by Pinky block, or up the stakes with a beautiful new dusty pink UE Wonderboom. Keep your eyes peeled for the pink ribbon logo on other great products too this month!

Pink Ribbon Walk

If getting active is more your thing, there’s a community of peeps raising funds for BCFNZ’s life-changing research with the Pink Ribbon Walk. Gather your friends and your pinkest outfit (we expect to see pink wigs and tutu’s), register here.

Go Pink For A Day

The perfect opportunity for organisations to show their support for Breast Cancer Awareness Month by going pink any day this month! It’s super simple—just set up a online fundraising page and head over here to check out some great fundraising tips to get your team involved and help save lives.

Just... Donate!

At the end of the day, sometimes the simplest methods are the most effective. Whether you pass round an envelope in the office or set aside something from your own next pay cheque, it’s the cash money from people like you that keeps organisations like the BCFNZ and others doing what they do. If you need an excuse, giving a donation in lieu of a gift is also a nice way to round up those dollars—think a colleague’s farewell, aunty’s birthday or your parent’s wedding anniversary. You can donate to a friend's fundraiser or directly right here.

Lift your spirits with a visit one of Auckland's prettiest flower walks

Image credit: Chandler Walters

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