Godiva Chocolate Has Teamed Up With Labubu And It’s As Chaotic And Cute As It Sounds
Godiva has decided that we need more whimsy and less restraint. Hence, the Godiva x Labubu Icy Delights Collection, which quietly landed in July and immediately made chocolate people lose their minds.
The premise is unexpected but refreshingly weird. Premium chocolate meets collectible chaos goblin. The execution involves soft serve, iced drinks, shiny tins and just enough merch energy to make you briefly forget about self-control.
You don’t need a lore deep dive here, but to get you up to speed, Labubu is a POPMART icon. Godiva is chocolate royalty. Together, they’ve made desserts that look like they belong in a display cabinet but are, crucially, edible.
The Frosty Goods (aka Why You’ll End Up Lining Up)
This drop leans hard into soft serve and iced drinks, with hazelnut doing a lot of the heavy lifting. Everything is dressed up with Labubu sleeves and accessories, which means you’ll probably hesitate before throwing anything away.
Soft Serve Line-Up
Dark Chocolate Soft Ice Cream
Straight-up dark chocolate, properly cocoa-forward, finished with pecan pieces and cocoa crisps. Not subtle. Not apologetic.
Hazelnut Twist Soft Ice Cream
A split personality situation where dark chocolate and hazelnut take turns being the main character. Creamy, crunchy, very easy to demolish.
Hazelnut Chocolate Soft Ice Cream
Chocolate meets hazelnut praline, again with pecans and cocoa crisps, because Godiva clearly believes texture is non-negotiable.
Every soft serve comes with an exclusive Labubu gold stirrer, which is both delightful and absolutely destined for the kitchen drawer of random treasures.
Iced Hazelnut Dark Chocolate
Cold, smooth, deeply chocolatey, with hazelnut praline doing its thing and chocolate curls on top for good measure. Dessert pretending to be a beverage.
The Chocolate Collection (For Gifting Or Hoarding)
If you’re more into boxed chocolate and collectible tins, there’s a full Labubu-branded range that leans decorative without sacrificing flavour.
Chocolate Gift Box
A floral pop-up box filled with Milk G Cubes, Dark G Cubes and Labubu milk pearls. Equal parts cute and snackable.
Chocolate Van Tin (8 pieces)
A nod to Godiva’s pink van, reworked with Labubu chaos energy. Inside: pralines and truffles that won’t last long.
Chocolate Tablet Collectors Tin
Three bars, available in three cocoa levels (70% dark, 50% dark, and milk). Embossed Labubu details make this feel more collectible than necessary.
Chocolate Tablet Gift Set
The big-ticket item. Labubu-shaped chocolates, multiple cocoa blends, plus a ceramic cup and spoon. This is commitment.
Masterpiece Collection
Includes one random Labubu card and charm, because of course it does. Flavours include dark chocolate ganache heart, milk chocolate hazelnut oyster and dark chocolate raspberry star.
Where To Find It
The Godiva x Labubu Chocolate Collection is available now at Godiva stores and online, with shipping across Australia and New Zealand.
Fair warning: you might walk in for chocolate and walk out emotionally attached to a spoon.
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