Doing their part to make a change, Melbourne-based streetwear label HoMie and global cult brand Champion have teamed up to release a brand new capsule collection.
HoMie, a leading social enterprise, has been breaking down the stigma associated with homelessness since its inception—providing those affected with the right opportunity, skills, and confidence they need to be better prepared for their future. With Champion’s alignment, the two labels want to create better futures for the next gen, inspire their community to have meaningful conversations, and remind the young people of today that it’s cool to care.
“Champion has long been a supporter of HoMie, the brand’s mission, and what it is achieving through its leading programs and initiatives. We have loved working so closely with the team to collaborate on this range and can’t wait to continue to help spread HoMie’s message to our Champion community,” says Champion AUS NZ Marketing Manager Christie Madsen.
What you can expect from the range are: socks, hoodies in red, grey, and black colourways, and tees in white and black shades. Each piece from the collection will feature an eye-catching bespoke logo that symbolises the partnership between the two brands. And best of all, 100% of profits from the range will go directly towards achieving HoMie’s mission.
The collection officially launches online this Thursday 25th March at 6pm (via the HoMie and Champion websites), as well as in-store at HoMie’s local Fitzroy HQ, and Champion stores nation-wide.
This collab deserves all the hype so get amongst it—and feel good while doing it! Check out the collection when it drops here.
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Image credit: HoMie
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