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The Problem With ‘Plateauing Skincare’ And What To Do About It

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Ever looked in the mirror and thought that your trusty skincare regimen just doesn’t seem to be cutting it any more? Welcome to the club. Did your skin just stop responding to that daily ritual? Is it time to beef things up a bit? If you’ve been a trusty shopper of a certain brand for as long as you can remember, it can feel like you need to switch things up regularly to see results.

According to Australian skincare brand Rejuvaus, it’s a phenomenon they call “plateauing skincare", and it’s because many standard skincare products focus on just one or two actions at a time, like hydration or exfoliation. While this can provide short-term benefits, it still leaves gaps in your skin’s needs and diminishing returns over time.

Rejuvaus skincare
Image credit: Rejuvaus | Website

“It’s not that your skin ‘gets used to’ the product—it’s that the product itself is incomplete,” say the experts at Rejuvaus. “Without addressing other crucial aspects of skin health, your results naturally hit a ceiling.”

According to the team at Rejuvaus, it’s a myth that you need to switch products regularly—what you actually need is a product that works holistically to target every aspect of skin healthRejuvaus serums are different in that they target a whole heap of essential categories of skin action. We’re talking hydration, renewal, exfoliation, protection, barrier support, brightening, and repair.

Top of the pile is Rejuvaus’ Repair & Refine ABC Serum, which is one serum delivering the benefits of five, designed to enhance skin radiance, smooth texture and refine the look of fine lines.

The antioxidant-rich serum combines Encapsulated slow-release Retinaldehyde (Retinal, Vitamin A), Niacinamide (Vitamin B3), and Kakadu Plum (Vitamin C). It's a blend that helps improve skin clarity and refine the look of pores and uneven tone for a visibly smoother, more luminous complexion.

Rejuvaus skincare
Image credit: Rejuvaus | Website

Next, you’ve got the Bright & Correct Niacinamide Serum, which is designed to enhance skin radiance, improving the look of dullness and uneven tone for a visibly brighter complexion. This bad boy is infused with pre-, pro-, and postbiotics and helps maintain skin harmony, making it a great addition to any routine targeting the look of pigmentation and redness caused by environmental stressors.

There's the Rejuvenate & Restore Growth Factor Serum, which contains more growth factors and collagen peptides than you’ll find in three premium serums. This elixir helps to regenerate skin and restore firmness.

Rejuvaus skincare
Image credit: Rejuvaus | Website

You’ve also got the Clarify & Renew AHA BHA SERUM, which revitalises dull, tired skin with gentle yet effective daily exfoliation, formulated with 15 per cent slow-release encapsulated salicylic acid, 10 per cent AHA fruit acids, one per cent salicylic acid, and caviar lime. Designed to smooth and refine, it preps the skin so other active ingredients can be better absorbed.

“Traditional skincare often neglects the importance of exfoliation and barrier support, which are crucial for allowing active ingredients to penetrate effectively,” the team at Rejuvaus says. “Rejuvaus tackles this by gently removing the dead cell entrapment layer while simultaneously strengthening the skin’s protective barrier."

“This ensures that every ingredient in our formulations is working to its full potential, providing consistent and lasting results.”

You can browse Rejuvaus' range of skincare products here.

Image credit: Rejuvaus | Website

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