There are few partnerships in life sweeter than peanut butter and jelly, and the fine folk at Whittaker's are clearly in agreement because they've just dropped an incredible new choccy block inspired by the powerhouse duo.
Yup, the same company that gave us Hundreds & Thousands, Jelly Tip and even L&P chocolate has pumped out yet another mind-blowing creation that would have Willy Wonka himself wondering why he didn't think of it first.
Launching today, the limited edition Peanut Butter and Jelly block is anything but average. This is Whittaker's people—and in case it wasn't already clear, they like to have fun with their food. No surprises then that they've split this bar playfully into two, with one end containing smooth and salty peanut butter from local PB brand Pic's, and the other a wonderfully tart fruit jelly made from juicy Nelson boysenberries—both encased in Whittaker's creamy 33% cocoa milk chocolate, no less.
The idea is that, much like the PB&J sammie that can be credited with starting this amazing flavour craze, you take one piece of choccy from each end and sandwich them together for the ultimate treat.
So whether you're into eating them separate, stacking them together or simply shoving the entire block in your mouth (what, you don't do that too?), this epic new chocolate should go straight to the top of your next shopping list.
The Details
What: Whittaker's Peanut Butter and Jelly
Where: Supermarkets and other retailers, nationwide
When: From today, for a limited time.
See what else is trending on the Kiwi food scene this week.
Image credit: Whittaker's