By Charlotte Lands In Perth With Its First WA Boutiques

If you’ve ever added to cart from By Charlotte, this one’s for you, the cult Aussie jewellery label is finally opening its first WA boutiques, landing in Perth this March.

Founder Charlotte Blakeney grew up here, and after building the brand into a national favourite, she’s bringing it back to where it all started. You’ll find the new stores popping up at Karrinyup, Claremont Quarter and Booragoon, giving Perth locals their first chance to shop the pieces in person instead of through a screen. The new boutiques will be opening in quick succession over the first week of April. 

Image credit: By Charlotte | Supplied

Known for its delicate, meaning-led designs, By Charlotte leans into jewellery that feels a little more personal, the kind of pieces you buy to mark something, not just match an outfit.

“Perth is where my journey began, and so much of the spirit of the brand was shaped
by growing up here, with the ocean, the sense of community and the calmer, more
intentional way of living influencing so much of the brand," says Charlotte. "To now bring By Charlotte home and share it with the community that first inspired me feels like a beautiful full-
circle moment.”

The boutiques themselves are designed to feel easy and intimate, with styling help on hand if you want it, but just as good for a casual browse.

Doors start opening from 28 March, so consider this your sign to stop bookmarking and start trying things on.