Melbourne’s Cult Baby Boutique Is Finally Coming To Perth

If you've had a baby in the past few years, chances are you've heard of The Memo. The Melbourne-born retailer has become something of a rite of passage for new parents, taking the overwhelm out of baby shopping with a carefully curated edit of the industry's best brands and genuinely useful advice. This August, it's finally opening its first-ever Perth store at Karrinyup.

Rather than overwhelming parents with endless choice, The Memo has built its reputation on doing the hard work for you. Expect everything from prams and cots to carriers, feeding essentials and nursery furniture, all handpicked by a team who know exactly what new parents actually need.

The Karrinyup store has been designed as more than just somewhere to shop, too. Parents will be able to test-drive prams, pack a hospital bag, create a baby registry or simply duck into the dedicated feeding and changing facilities while tackling the rest of their shopping.

Whether you're expecting your first baby, shopping for a growing family or hunting down the perfect gift, The Memo's long-awaited arrival is set to make life a whole lot easier for Perth parents who've previously had to shop the retailer online.

The Memo is set to open at Karrinyup this August.

THE DETAILS

What: The Memo Karrinyup
Where: 200 Karrinyup Rd, Karrinyup WA 6018

For more information, click here.