Your First Look Inside The Hugely Anticipated Wendy’s Brisbane CBD Flagship

If you like your food fresh, fast and famous, then get keen because American burger joint Wendy’s is finally coming to Brisbane—opening a global-first flagship restaurant designed to bring Wendy’s sassy personality to life.

Haus of Wendy’s is a bold showcase of everything that has made Wendy’s stand out from the crowd since ‘69. Sitting right in the heart of the action overlooking King George Square, the innovative restaurant concept lets you explore uniquely themed rooms inspired by the red-headed icon—in a memorable collision of design, culture and play. 

“This is about embedding Wendy’s into the cultural fabric of Australia,” said Corina Black, Chief Marketing Officer Wendy’s ANZ. “Our Brisbane flagship sets the tone for the decade ahead, a brand experience that’s fresh, premium, and unapologetically bold.”

Image credit: Haus of Wendy's | Supplied

On the menu, you can expect Wendy’s signature made-to-order square hamburgers, fan-favourite spicy chicken tenders and Frosty dessert that’s just as good on a spoon as it is on your fries. Will it make the cut of Brisbane’s best burgers? Only time will tell. 

The two-level flagship restaurant is a vibrant experience from the moment you enter the open-air ground floor, before heading down to the expansive lower level with two standout themed spaces you can explore. There's the red area which captures Wendy's sass in a hand-painted mural featuring iconic Brisbane landmarks and bespoke panelling inspired by her pigtails. Meanwhile, the blue area is a nod to her cool attitude, centred around a handmade Bow Wall by local artist Rachel Burke (@imakestagram) crafted from upcycled materials. There's also a Frosty-inspired lounge and heaps of interactive elements throughout the store, including a photo booth and the Haus Feed which lets you share your experience on in-store social media screens.

Haus of Wendy’s Brisbane will build on the success of Wendy’s Gold Coast debut earlier this year, with plans for 200 restaurants to open across Australia in the next decade. 

Image credit: Haus of Wendy's | Supplied

“This flagship is more than a restaurant, it’s a statement of intent,” said Richard Wallis, President of Flynn Group Asia Pacific—Wendy’s franchise operator. “Brisbane is one of Australia’s most dynamic cities, and the perfect stage to show how Wendy’s stands apart, with quality food, an immersive experience, and a brand that’s impossible to ignore.”

"We don’t do ordinary. Wendy’s is about being fresh, bold, and a little unexpected," said Black. "The Haus of Wendy is more than a restaurant; it's an experience, and we can't wait to open the doors next week."

Haus of Wendy’s is set to open Wednesday 29 October opposite King George Square.

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Main image credit: Haus of Wendy's | Supplied