28 Australian Beauty Brands You Should Know About

By Phoebe Youl

While it can be tempting to always look offshore for the latest and greatest in beauty, we shouldn’t forget the array of incredible beauty brands that call Australia home. 
If you’re looking to try a new product (or two) or perhaps replenish your stash, below we’ve pulled together a list of the Aussie beauty brands we always recommend and have almost permanent residency on our top shelf. From affordable thrills, essential SPF and some seriously luxurious finds, keep scrolling to shop our absolute Aussie favourites. 

Ultra Violette

If you haven't heard of Aussie sunscreen brand Ultra Violette, you must be living under a rock. Named and famed as one of the best SPF brands going around, Ultra Violette's products are globally sought after for their perfect formulas, excellent packaging and essential SPF protection. Shop here.


Focused on doing more with less, Folie's ethos is about high-quality, genderless, multi-use products with clever (and adorable) refillable packaging. Ensuring you'll not only get to make positive changes to your skin but also to the environment. Shop here. 


We dare you to find a brand more synonymous with Aussie skincare than Go-To. Priding themselves on creating useful, simple, and effective products, there's something in the Go-To roster to suit almost every skin type or concern, from face to body and everything in between. Shop here. 


A veteran in the Australian skincare space, Alpha-H has been creating skincare solutions for over 25 years. Making a name for itself on the global stage, Alpha-H is not only a leader in the local skincare industry but has also been recognised worldwide for its innovative and effective products, particularly for treating signs of ageing and dehydration. Shop here. 


When we think of Aussie beauty, we can't deny that Lanolips is one of the first brands that comes to mind. Formulated from the ultra-soothing and protecting ingredient Lanolin, which is the by-product of cruelty-free Australian wool, the brand's range of products covers everything from skin-protecting ointments to hydrating skincare and their hero lip products. Shop here. 

Ere Perez

Playing in the natural beauty space long before it was cool, Australian beauty brand Ere Perez was founded in 2002 in Bondi Beach. Since then, the brand has evolved and expanded to house an extensive range of beautifully designed makeup and skincare products that are still heavily centred around the brand's ethos of enhancing your natural beauty. Shop here. 


Patrick's range of high-performance grooming products could easily be mistaken for a cool accessory when spotted on your nightstand. Targeting both hair and skin concerns, the science-focused range includes a lineup of multifunctional products designed to treat everything from dehydration to hair loss. Shop here.


The centrepiece of bathrooms worldwide, it can be easy to forget that Aesop is an Australian skincare hero. Initially established in Melbourne, the brand has grown into a holistic beauty juggernaut, producing an incredible product lineup to enhance your skin, overall well-being, and environment. Shop here. 


Focused on innovation, the skilled team of Australian and international formulators at Ultraceuticals constantly strives to create better, more effective products. Using only the latest ingredients and technologies, the brand is famed for its sophisticated formulas and patent delivery systems that allow you to get the absolute best out of your skincare regime. Shop here. 

Frank Body

Frank Body has quickly evolved into a huge player in the Australian and international skincare space, starting with a humble coffee scrub that took the beauty world and subsequent internet by storm. The brand's affordable and effective lineup of products has something everyone, and you'd be hard-pressed to find an Aussie beauty lover who has yet to shower with Frank at least once. Shop here. 

Grown Alchemist

Founded by two Australian brothers, Grown Alchemist has long been named a favourite brand by many influential Aussies. Their range is centred around using organic ingredients, rich in antioxidants and vitamins, to help address skin damage and signs of ageing. Did we mention their products also look incredible displayed on your bathroom shelves? Shop here. 

Sans Ceuticals

Sans Ceuticals multifunctional and effective range has made it an absolute staple in many Aussie beauty routines. Designed without harmful additives, the products holistically and efficiently target common skincare concerns across the face, body and scalp. This multifunctional approach allows you to use fewer products and simplify your skincare routine without compromising results. Shop here. 

Flavedo And Albedo

Setting out to reconcile their love for makeup and beauty, alongside their ever-growing anxiety around plastic landfill, Flacedo and Albedo was born. Combining a beautiful and curated range of colour cosmetics housed in either cute aluminium, glass or sustainable timber packaging, the range is entirely free from plastics, making it the perfect guilt-free beauty investment. Shop here. 

Bread Beauty Supply

Feeling something was missing in the haircare space, Bread Beauty Supply set out to create a range of essential products specifically designed to make caring for curls, fuzz, frizz, bangs, braids and all types of hair a more effective and enjoyable process. The brand initially launched with its essential wash kit but has since grown to include everything from hair oil to styling cream and our favourite deep conditioning mask. Shop here. 


Designed to reflect the Australian environment, Leif's products spotlight native Australian ingredients, making them the heroes of their formulas. The brand's clean, vegan, cruelty-free, skin-friendly products and statement packaging have made Leif's products a forever staple in many Aussie bathrooms. Shop here. 

MCo Beauty

A veteran in the Aussie beauty space, you might remember MCo Beauty from its early days of hot pink cans and excellent fake tan. Recently, the brand has evolved into an absolute powerhouse of affordable beauty finds. Focused on creating innovative products that deliver on-trend looks for less, the brand's extensive range has become a go-to for everything from colour cosmetics to their cult mascara and eyebrow products that won't break the bank. Shop here. 


Australian skincare brand Rationale is serious about skincare, particularly about repairing the damaging effects of solar and free radicals on the skin. While you may know the brand for its Essential Six, individual products can easily be integrated into your existing skincare routine or mix-matched to suit your skin's needs. Shop here. 

Hunter Labs

Launching in 2015, Hunter Lab has long been a pioneer in the gender-inclusive and unisex skincare space. Their range of skin, hair and body care products were all designed to improve the quality and health of your skin whilst bringing the right amount of luxury to your daily bathroom rituals. Shop here. 

Vida Glow

Specialising in beauty supplements and solutions, Vida Glow was founded in 2014 and has since become a leader in the ingestible beauty space. Their hero range of natural marine collagen products has been clinically tested, and the brand continues to evolve to ensure your beauty routine always works as hard as you do. Shop here. 


Designed specifically for those with sensitive or sensitised skin, biobod's products aim to prevent inflammation and imbalance from ever occurring in the first place. Taking over three years to formulate, the range now includes an intuitive and curated staple of products designed to work alongside and support the skin's natural ecosystem. Shop here. 

Good Time

Launched by the same company that founded ethical toilet paper brand, Who Gives A Crap, Good Time is a sustainable line of cleansing bars designed to reduce your plastic waste. Providing you with the equivalent of three standard plastic bottles of shampoo or conditioner, the sulphate, paraben and preservative-free products are not only great for your skin and hair but also the environment. Shop here. 


A modern fragrance house based in Melbourne, Roemy is all about delivering beautiful, high-quality fragrances that are better for both you and the environment. The brand has eliminated harmful ingredients to ensure all its products are non-toxic, hypoallergenic, vegan and cruelty-free, so you can enjoy both smelling and feeling good. Shop here. 

Standard Procedure

Inspired by surf culture and long summers spent outdoors, Standard Procedure's range of sun and skincare products have been designed to withstand the harsh Australian sun. Their reef-friendly formulas are free of parabens, oxybenzone and octinoxate and contain a blend of native Australian superfruits for added antioxidant protection. Shop here.


With beautiful serums made from native Finger Lime and Kakadu Plum, you could be mistaken for thinking this brand doesn’t have a science-first approach; however, you couldn’t be more wrong. Formulated from 100% active plant phytonutrients, Biologi’s entire range utilises a scientific extraction method designed to deliver undiluted phytonutrients to your skin, minus any fragrance and synthetics. Shop here. 

esmi Skin Minerals

Esmi is a skincare brand committed to delivering healthy regimes that do more with less. Free from harsh chemicals, parabens, SLSs or fillers, their products use active ingredients, antioxidants and vitamins to achieve the best positive results without causing additional inflammation or irritation. Shop here. 

Kora Organics

Founded by Australian supermodel Miranda Kerr, Kora Organics was developed through her passion for organic ingredients and holistic health. Following a strict clean code, Kora Organics products are powered by certified organic clinically active ingredients that aim to provide excellent results from a holistic point of view. Shop here. 


New to the Australian beauty scene, IKKARI is a beauty brand designed around a harmonious and holistic health philosophy. Their tailored skin and wellness solutions aim to bring your body and mind into equilibrium, offering everything from body wash to deep sleep tonics and skin-saving balms. Shop here. 

The Beauty Chef

Founded in 2009, when ingestible beauty supplements were still a rarity, The Beauty Chef paved the way for supporting your skin from the inside out. Initially launching with their hero product, Glow Powder, the brand has gone on to create a curated range of topical skincare products, beauty elixirs and supplements that many swear by. Shop here. 

Want more Australian beauty? Here’s 10 first nations-owned wellness and beauty brands to add to your cart.

Image credit: Folie | Roemy | Flavedo And Albedo

Editor's note: Urban List editors independently select and write about stuff we love and think you'll like too. Urban List has affiliate partnerships, so we get revenue from your purchase.

Get our top stories direct to your inbox.

Get our top stories direct to your inbox.