From F*ckboy Repellent To Feminist Ritual, This Ex-Playboy Bunny Is Changing How We View Self Care

There are a lot of fragrance brands around. Very few come with a backstory that actively rewrites the narrative, injecting a big dose of punk rock attitude as it goes.

Step inside House of Scandal, the emerging Australian fragrance and lifestyle brand founded by creative producer-turned-entrepreneur, Hannah Patrick. What began as a candle label designed to scent a room and signal a mood is quickly evolving into something bigger: a ritual-driven fragrance and skincare brand built around identity, autonomy, and the idea that the products women use every day can carry meaning beyond the surface.

Patrick’s story is part of the brand’s DNA.

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​Image Credit: House Of Scandal

Before launching House of Scandal, she spent years producing campaigns and creative projects across the advertising and brand world. But earlier in her career, she also worked as a Playboy Bunny. In another era, that detail might have been framed as scandalous, reductive, or something a founder would try to scrub from their bio.

Patrick does the opposite. She keeps it in the narrative.

Because the reality is more complicated than the stereotype. Whether you view Playboy as cultural iconography or critique it for its role in shaping beauty standards and impacting the feminist cause, one thing is undeniable: it understood how to sell a fantasy. It built a universe where lifestyle, identity and storytelling were the real product.

Today, those same mechanics are driving luxury.

Consumers are no longer just buying a candle or a perfume. They’re buying a version of themselves. A mood. A character they step into when they light the wick or spray their wrists before heading out the door.

Patrick’s brand leans directly into that idea.

​Image Credit: House Of Scandal

House of Scandal first gained attention with its cheeky cult product Fuckboy Repellent, a candle that sold in the thousands during its first week and quickly became a social-media favourite. It was playful, irreverent and unmistakably pointed at a female audience that has spent years reclaiming humour, sexuality and independence on its own terms.

But the brand’s next chapter moves into a more refined space.

New collections like Émeute Privée and Notes on Leaving trade novelty for something moodier and more cinematic. Think less punchline, more atmosphere. The kind of scent you light while getting ready for a night out. The perfume you reach for instinctively on a Monday morning. The small ritual that brings you back to yourself after a chaotic day.

It’s a shift that reflects a broader movement in beauty and fragrance right now, where brands are moving away from one-hit viral products and toward something more enduring: everyday rituals.

Strategically, the progression makes sense too.

Image Credit: House Of Scandal

Candles are the perfect entry point. They’re accessible, giftable and visually driven, making them an ideal way for a new brand to build recognition quickly. But fragrance takes the relationship further. A candle is a moment. A signature scent becomes part of someone’s identity.

Skincare, the category House of Scandal is now preparing to enter, is the ultimate expression of that idea. Daily use, repeat habit, long-term loyalty.

Which brings us back to the name.

Despite what you might expect, House of Scandal isn’t really about provocation. Not in the traditional sense, anyway. The brand feels less interested in shock value and more focused on something subtler: reclaiming the idea that women are allowed to be complex, contradictory and fully in control of their own narrative.

Because sometimes the most interesting scandal isn’t the chaos. It’s what happens after it. Stay tuned. Shop your new mood here.

Main ​Image Credit: House Of Scandal