Money

Here’s How You Can Invest In The World’s Most Ethical Beauty Brand For Just $250

By Morgan Reardon
24th Sep 2021

If you feel like you missed the boat when it comes to investments (not true) and everyone from your mates to your mum has their own portfolio, then listen up. We've got the inside scoop on how you can invest in the world’s most ethically accredited beauty brand for as little as $250. Let’s be honest that is the equivalent of a new pair of kicks or a long boozy lunch out. 

Vegan, cruelty-free beauty empire, Kester Black, is giving customers the unique opportunity to buy shares in the company for the very first time. With the equity crowdfunding to be managed by Birchal, now style-conscious Aussies can be a part owner of the world’s most ethically accredited premium beauty brand.

If you’re not familiar with Kester Black, it was created back in 2014 in Melbourne by entrepreneur Anna Ross who has just $50 to get it off the ground. Fast forward to 2021 and Ross has grown Kester Black to become one of the most coveted green beauty brands in the world, thanks to her range of colourful nail polishes, lipsticks and eye pencils. Her fans include celebrities and beauty editors (including this one) around the world, and is stocked in high-end retailers like Liberty London in the UK, Dover Street Market in France, and Nordiska Kompaniet in Sweden.

Ross even bagged Australian Telstra Young Businesswoman of the Year and steered Kester Black to become the first beauty brand in the world to be awarded a B-Corp certification (the highest achievement in ethical and environmental performance).

“I started this company not to make money, but to change the world and Kester Black is doing just that by raising industry standards for beauty brands,” says Ross. “Brands like Kester Black set the trends bigger brands follow. Consumers want to buy great quality products that don’t cost the world—both financially and environmentally. In doing this we created a sustainable brand that is also design-focused leading the way in beauty trends.”

“While we’re ethical in every way possible, we’ve placed just as much focus on quality. Kester Black’s manufacturer of nail products in Paris also creates Hermes and Gucci nail polish and, likewise, Kester Black’s manufacturer of lipsticks also makes Tom Ford and Burberry lipsticks.”

Despite Covid’s economic downturn, consumers treated themselves to low-cost luxury items with Kester Black leading the pack. E-commerce now accounts for 90% of Kester Black’s sales and in the past 12 months, customer numbers have increased from 10,000 to 17,500, while revenue has increased by 110% to a whopping $1.28M.

There are huge expansion possibilities for Kester Black as more and more consumers seek out clean and sustainable beauty products. The clean beauty market is estimated to reach $22 billion by 2024 according to Statistica, jumping up from $11 billion in 2016. So, NOW is the perfect time to invest in the booming industry. 

“We’re predicting a stellar rise and want our loyal customers to be on this journey with us, unlike anything offered before in Australia or New Zealand,” says Ross. “An equity crowdfunding campaign is an opportunity to introduce the Kester Black brand beyond what it is and welcome a new world of investors into the future of sustainable beauty.”

With a maximum of $2.5 million in shares available, the funds will support stock, infrastructure, product/packaging development and marketing. 

To start your investment journey with Kester Black or to add to your already growing, head here to register your interest. 

Image Credit: Kester Black

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