Always Wanted To Shoot Fashion? Your Moment Has Arrived At This Chadstone Pop Up
If you’ve ever styled a friend, found good light against a concrete wall and wondered whether you could take that further, this is for you.
For the first time, Fujifilm House of Photography is coming to Melbourne with an interactive pop-up at Chadstone Shopping Centre from Tuesday, 3 March to Sunday, 22 March, located on the lower ground level in front of David Jones.
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It’s designed for anyone curious about fashion photography, from complete beginners to experienced creators looking to refine their eye in a hands-on space, experimenting with real gear.
Rather than a static display, the pop-up functions as a working creative space.
Image Credit: Fujifilm
Visitors can trial the full Fujifilm X | GFX Series camera range, explore Fujinon XF and GF lenses, test instax cameras for that vintage feel, and use the dedicated print bar to produce physical copies of their work. Interactive play tables showcase the latest releases, while a film simulation wall highlights colour profiles and how they shift the mood of an image.
It’s a practical introduction to visual storytelling, covering everything from capture to print.
Book A Free ‘Shoot Your Style’ Session With Danielle Castano
On Saturday, 14 March, the pop-up will host complimentary ‘Shoot Your Style’ sessions led by Melbourne fashion photographer Danielle Castano.
The sessions are designed to help stylish shoppers confidently capture their outfits, with guidance on angles, lighting, framing and composition. Participants will work in pairs inside a custom photo booth featuring illustrations by fashion illustrator Megan Hess.
After learning the fundamentals, guests will shoot using Fujifilm cameras and receive advice on selecting film simulations that align with their personal aesthetic. Each participant will leave with both printed and digital copies of their images, ready to share or build into a portfolio.
Sessions run from 12.30pm to 5.30pm, are free to attend and available on a first-come, first-served basis, and reservations can be made right here. Arrive early. A waitlist will open once bookings reach capacity.
Share Your Experience And Win
FUJIFILM Australia is also encouraging visitors to share their experience on Instagram, with a major prize including a $1,500 Fujifilm House of Photography gift card and two tickets to Creator Summit: Powered by Fujifilm X | GFX, coming to Melbourne for the first time in May 2026.
If you’ve been looking for a practical way to strut into fashion photography, experiment with professional equipment and learn from an established photographer, this is a solid place to start.
Main Image Credit: Fujifilm
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