Auckland’s Getting A Daily Edited Pop-Up!

By Bella Askelund
9th Nov 2017

Auckland's Getting A Daily Edited Pop-Up

Attention all fashion and accessory fanatics: Auckland is preparing for what may be the greatest pop-up store of all time! That’s a big call, we know. But the truth is, topping this would be the equivalent to topping Audrey Hepburn’s 1961 performance in Breakfast at Tiffany’s…it simply can’t be done.

Cutting to the chase (because we’re not evil enough to make you wait even another second) cult Australian accessories brand The Daily Edited (TDE) is en route to Kiwi shores! For one day only this iconic fashion powerhouse will offer the most coveted pieces at The Shelter in Ponsonby—a.k.a where everything cool takes place around here.

TDE’s highly-curated product selection will feature many of the cult favourites for both men and women. Think phone cases, pouches, laptop cases, clutches, wallets, travel purses and much, much more. For those of you needing a memory jog of what TDE is, they’re basically the brand that brought monogramming back into the spotlight. As Kendrick would say, it’s in their DNA! The site encourages buyers to stamp their initials on the back of their accessories, offering chic, modern and delicately personalised pieces. When once upon a time this was only available online, this pop-up is offering their unique monogramming on the day with every, single purchase—holy flippin heck! Either we need a resurgence of self control to enter our lives ASAP, or the rest of November will be microwave mac 'n’ cheese in front of the telly. Life's about sacrifices ain't it? 

Saving the best news for last, this pop-up isn’t simply to shop the already seen collections, The Shelter is launching their 2017 Ultimate Gift Edit. Pairing a cosy Christmas morning with this gift set is possibly the closest to perfection we’ll ever see. This pop-up just went from a want to a necessity, hella fast. The hand-picked gift selection features some of the most desirable designer brands in the world. Issey Miyake’s new linen range, Mad et Len fragrances and candles and a whole lot more fabulosity.

We recommend penciling this one in the diary in advance and indulging in a pre-shopping Champagne brunch beforehand. After all, if you’re gonna live the luxe life for a day, you may as well do it right.

The Deets:

What: The Shelter X TDE Pop-up. 
When: Saturday 11 November, 9am-5pm. 
Where: 78 Mackelvie St, Ponsonby, Auckland

Image Credit: Supplied

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