U:L Recommends

13 Of Perth’s Coolest Hospitality Merch Pieces To Rep This Year

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Some people wear their hearts on their sleeves, we prefer to wear our favourite cafés, restaurants, bakeries, and breweries. Perth’s hospo joints are serving up fresh fits and accessories so good you’ll want to clear space in your closet. From beer-branded boardies to bagel-slinging trucker caps, these pieces let you rep your go-to spots in style and support the industry from afar.

Hungry for hospo merch? Turn your body into a billboard for your local and shop the best of the bunch below.

Big Loaf

7 Zeta Cres, O'Connor WA 6163

Image credit: Big Loaf | Instagram

Slinging hot bread and even hotter merch, you’ll find locals rocking Hot Bread totes all across Freo and further afield. There’s a whole range of goodies with Big Loaf’s trademark crimson font, plus freshly baked tees sporting ‘Big Loaf Bloody Oath!’. Find them and more at Big Loaf, Little Loaf and North Street Store. 

Chicho Gelato 

Northbridge, Fremantle and Mount Lawley

Image credit: Chicho Gelato | Instagram

If you think their gelato is good, wait until you see the merch. Chicho Gelato’s merch brings that same burst of fun and flavour, with navy and pastel-hued sports caps available at the Northbridge, Fremantle, and Mount Lawley. Keep an eye out for the limited-edition tees and sweatshirts made in collaboration with skate shop Lo-Fi but be warned, they fly off the shelves so you have to get in quick.

Neighbourhood Bagel

172 St Georges Terrace, Perth WA 6000

Image credit: Neighbourhood Bagel | Instagram

Much like their bagels, Perth’s NYC-style cafe Neighbourhood Bagel keeps it classic with their merch. Their lineup includes crisp white tees, trucker caps and tote bags with the logo in their signature red-orange. Only available in-store, it’s the easiest way to elevate your bagel game. 

Bright Tank

100 Brown St, East Perth WA 6004

Image credit: Bright Tank | Instagram

Repping your favourite brewskis has never looked this good. Bright Tank Brewing Co.’s merch lineup is as bold as their beers, with eye-catching tees, hoodies, and caps featuring the bright branding seen on their colourful cans. Snag yours at the East Perth brewpub.

In Good Hands 

1/186 Scarborough Beach Rd, Mount Hawthorn WA 6019

Image credit: In Good Hands | Instagram

It’s impossible to have a bad day when you have In Good Hands’ cute lil’ smiling cup of Joe on your t-shirt. The cheerful caffeinated character is splayed across the back of the tees with vibrant orange text surrounding it. You can also get the Scarborough Beach Road cafe’s sleek branding on baseball caps, tote bags and insulated coffee cups. 

Gage Roads

Peter Hughes Dr, Fremantle WA 6160

.     Image credit: Gage Roads | Instagram

From the brewery that brought you some of WA’s most beloved frothies comes a merch lineup just as fresh. Gage Roads’ huge range of apparel leans into the brewery’s breezy coastal vibes: think sun-faded t-shirts, an informative long sleeve tee, retro-style caps, ponchos, wetsuits, vests, boardies, budgie smugglers and hoodies all possessing that coastal-cool aesthetic. There’s also colourful sticker packs, branded beer glasses, cooler bags and beach towels to complete the look. 

Short Order

Fremantle, Baldivis and Perth CBD

Image credit: Short Order | Instagram

Ever wanted your bedroom to smell like salty-sweet, streaky bacon sizzling on the stove? Your dreams can come true thanks to Short Order’s maple bacon candle, made in collaboration with Perth’s own the Prospect Project. If you prefer to keep your bacon in your burger, slip your hooves into some crew socks instead, or don one of top-quality tees.  

The Windsor Hotel

112 Mill Point Rd, South Perth WA 6151

Image credit: The Windsor Hotel | Instagram

The Windsor’s merch spotlights the feel-good logo of its on-site brewery, Ogden’s. Featuring a palm tree and full pint on a cream background, the tees, jumpers and caps have a vintage feel to them. High quality, ultra comfortable and very reasonably priced, each of the designs were created in collaboration with a local Perth artist. Our pick of the mix is the crew jumper, made from  80% organic cotton and 20% recycled polyester. 

Daisies

305 Marmion St, Cottesloe WA 6011

Image credit: Daisies | Instagram

Cottlesoe’s coffee hot spot has everything you need for a day at the beach. When you stop off for an habitual pre- or post-surf cappuccino and acai bowl, you can also grab branded Dad caps, bucket hats, beanies if it’s nippy, towels, cooler bags, budgie smugglers, and a range of retro tees made in collaboration with StreetX.

Whisk Creamery 

Northbridge and Subico

This family-run dessert joint is churning out some sickly sweet merch. In addition to their perfect spirals of gelato in cheeky fish-shaped cones, there’s a good range of mostly black and white hoodies, t-shirts and caps with bright pink and blue logos in the center. 

Best Wishes 

9/2 Cantonment St, Fremantle WA 6160

      Image credit: Best Wishes | Instagram

With beaut bagels, even better brews, and some of the nicest baristas in the west, it’s only natural to want to take a little piece of Best Wishes home with you. There’s a bunch of Best Wishes branded homewares, accessories and apparel with playful designs in subdued tones. Head on into this firm Freo favourite and pick up some adorable matching mugs for you and your lover. 

Good Things

Fremantle and Mosman Park

Image credit: Good Things | Instagram

Take Good Things with you wherever you go thanks to their range of vibrant hoodies, t-shirts, tote bags, keep cups and more. If deciding what you want to buy is too hard, go ahead and grab yourself the ‘It’s All Goody Bag’ for $95, which includes one of everything plus a 250g bag of house blend coffee.

Heartbeat High 

Cottesloe, Shenton Park and Perth CBD

Image credit: Heartbeat High | Instagram

Not a hospitality venue, but we couldn’t whip up a list of Perth’s best merch without mentioning pioneering pilates studio Heartbeat High. Cool gals all across the city have been sporting their brand spankin’ football jerseys, vintage inspired tops with HBH’s signature candy hearts running down the sleeves and an oversized 18 on the back, referencing the year Heartbeat High’s first studio opened in the city. Wear it to class and then to the club, this is the ultimate day-to-night jersey. 

Keep the hospo love going by checking out all Perth's best restaurants.

Image credit: @NuShade

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