If you've ever met a Danish person, you'll instantly realise how effortlessly chic they are, and that’s largely due to their locally designed uber-cool wardrobe. The good news is, a shopping jaunt around Copenhagen’s beautiful cobbled streets is an easy way to achieve that same level of cool.
If you’re travelling to Copenhagen, it’s a safe bet you’ll spend a lot of time on Strøget or Købmagergade—the city's main pedestrian shopping drags. If you’re keen to splash some cash, there’s plenty of luxury brands to keep you occupied. But there’s also loads of options for those feeling less spendy (definitely not us).
Here are our top picks for shopping in Copenhagen.
While Monki is Swedish rather than Danish (if you value your life, don’t confuse the two), it’s a go-to option for many young Danes looking for affordable and on-trend get-ups. From blazers and teddy coats to millennial pink A-line skirts, Monki is your answer to replicating those ‘fits you saw on insta', but on the cheap. There are three stores dotted around the city centre, so you’re sure to come across one in your travels.
Norr is where you’d imagine every Danish it-girl goes shopping. There’s a mix of sleek and modern pieces which are perfect for city outings and then there’s soft, feminine styles that literally make you want to prance through a field of tulips. You can only buy their garments in-store so it’s probably about time you bought that plane ticket.
MAGASIN DU NORD
You can’t go wrong at Magasin Du Nord. They’re Denmark’s answer to good ol’ Myer or DJs, but automatically better, because you know, Denmark. Housed in another impossibly beautiful and European building, next to the city square, Kongens Nytorv, it’s your one-stop shop for Danish brands like Rains and Postyr, or some more familiar ones like Steve Madden and Rag & Bone. Maybe set an alarm on your phone once you enter (trust us, or you’ll spend a whole day wandering the floors).
& OTHER STORIES
Think of these guys as a step-up from H&M. Still offering very achingly cool clothing, but with incredible quality and attention to detail. & Other Stories often collaborate with international brands like Rodarte and Vans to create sophisticated takes on trending pieces. The store on Strøget is also one of the most scandi buildings you could imagine, with a cobblestoned entrance, white paned windows and a wooden door frame—almost worth the trip just to gawk at the storefront.
Arket is a market-style store offering homewares, men’s, women’s and children’s clothing and vegan and vegetarian bites at the market’s café (you’ll work up an appetite peeling off thermals in change rooms). The Nordic café is a destination in itself, serving up modern takes on smørrebrød (open sandwiches) made with local produce. While the clothes definitely aren’t tight-ass friendly, they are good-quality basics you’ll want to keep around for years.
A sneaker store just for women, Naked was created with the vision of empowering women in a usually male-dominated industry (now that we can get behind). They offer well-known brands like Adidas Originals, Onitsuka Tiger and Jordan Brand, and sportswear from labels like Kappa and Nike. Check out their insta feed for all the empowering, feel-good vibes.
Take a peek inside any of the stand-alone Ganni stores in Copenhagen if you want to look like a born and bred Dane (who doesn’t?). The feminine pieces capture that minimal and effortless vibes of Copenhagen’s coolest residents. While not necessarily super affordable, the dresses are pieces you’ll want to whip out for summer after summer, if only to remind you of that one time you went to Denmark.
You might need to go full Danish and ride your bike to this one, guys. But trust us, it’s worth it. Pico, on Østerbrogade, offers high-quality and affordable, minimalist jewellery with some quirky exceptions (we’re talking a scale-y pendant named Khaleesi). Inside the window-filled shopfront, you’ll also find an eclectic selection of hair accessories, bags and socks. There’s your obligatory I-went-overseas-so-now-I-have-to-buy-every-friend-a-present sorted. You’re welcome.
SAMSØE & SAMSØE
With four stand-alone stores located in the city, it’s obvious Samsøe & Samsøe are Danish favourites. The brand was created back in 1993 by two brothers. Originally it just sold jewellery, but it's now expanded to men's and women’s fashion, focussing on functional pieces designed for Copenhagen city life (while maintaining that effortless and simplistic style you associate with Scandis). The pieces are a little pricey, but we know you won’t want to part with any of them for years and years—the label prides itself in not being trend-driven.
Warning, shop at your own wallet’s risk. These guys are definitely the most expensive on the list. But for good reason. If you’ve seen any fashion week street-style photography from the past year, you’ll recognise their furry (fake don’t worry) and often brightly coloured coats, seen on just about every blogger and influencer. Stand’s loud outwear are designed to be stand-alone pieces, paired with simple outfits—be prepared to be constantly complimented by strangers.
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Image credit: Samsøe Samsøe, Norr, Naked, Pico