The Auckland fashion boutique scene is booming right now, and with some of our favourite designers opening up shop we couldn’t be happier. There’s nothing quite like browsing through a curated selection of clothes, trying them on in beautiful fitting rooms with the added touch of top-notch service at your fingertips. It’s an experience that the old interwebs just can’t give you.
Whip out your wallet and slip on your shopping shoes because these are the best fashion boutiques in Auckland. You and your wardrobe can thank us later.
Lonely
Newmarket and Ponsonby
Lonely calls both Newmarket and Ponsonby their home, and their stores are just another reason why we love this brand. We adore the beautiful pale pink concrete walls, steel clothing rails and gold-accented shelves. It feels like a dreamland as soon as you step inside—what better place to indulge in some of the finest Kiwi-owned lingerie? Go on, you deserve it.
Muse Boutique
Newmarket and Ponsonby
A hot spot for Newmarket and Ponsonby locals is Muse Boutique, the first of its kind to stock internationally renowned designers. Say goodbye to paying import taxes on your favourite brands, now you can shop them in real life at Muse. Think Diane Von Furstenberg, Equipment, Nanushka, Self-Portrait, Theory and more. Have your credit cards at the ready ladies.
RUBY
Ponsonby, Newmarket and CBD
For the inner girly girl, RUBY is here to meet all of our needs. With three stores in Auckland, there’s no reason not to visit. The staff are always helpful and we think it's the best boutique to pick up some sensational threads for the weekend that will leave your friends gasping 'just WHERE did you get that?' From brunch to rooftop cocktails, Ruby has you sorted for every occasion.
Stirling Women
Sylvia Park
Attention activewear lovers, Stirling Women's boutique at Sylvia Park is your new go-to. Housing a list of our favourite sportswear designers, including Nike, Adidas, Aim'n, Tommy Sport and P.E Nation, it’s going to be difficult not to blow your rent in here.
WE’AR
Waiheke Island and Ponsonby
We can’t look past one of our favourite ethical clothing brands, WE’AR. The brand follows a strong environmental policy and produces 100% organic clothing, so looking after the planet is equally as important as making you look good. Located on Ponsonby Road and Waiheke Island, be sure to stop by for some feel-good shopping and some stretchy-as yoga pants.
Deadly Ponies
Ponsonby, Newmarket and Britomart
Deadly Ponies is the covetable handbag brand every girl is after and lucky for us, they have three Auckland stores. Even if you are just going for a browse before you spend your life savings, the interiors are worth the visit. Designer Liam Bowden brings the aesthetic of Romanian sculptor, Constantin Brancusi into his stores, with his bags artistically resting on towering geometric plinths.
Kate Sylvester
Britomart, Ponsonby and Newmarket
We can’t get enough of Kate Sylvester’s whimsical collections and often find ourselves lusting after every item on the rack. From floaty floral dresses to tailored suits and desert hues, there’s no denying we’re treating ourselves to some stylish threads this season. With a brand motto all about being slower, smaller and simpler we can guarantee that any special piece you pick up has been considerately designed, and 85% of her collections are made right here in New Zealand.
Huffer
Multiple Locations
Huffer is the OG of New Zealand streetwear, sporting functional yet stylish pieces since 1997. Think long-lasting technical outerwear in bold seasonal colours, graphic prints and staple logo hoodies. Hit up one of their many Auckland stores around Ponsonby, Newmarket, Britomart or Takapuna and we bet you'll leave looking fresh.
The Shelter
Ponsonby
We love the concept behind The Shelter, which not only is home to internationally renowned brands fashion like NOM*D, Taylor and Issey Miyake but also offers a selection of designer homewares to choose from. Better yet, the store boasts a café out the back so the dream of snacking and shopping is a reality.
Black Box Boutique
Herne Bay and Takapuna
If you're on the hunt for a curated collection of the best Kiwi brands, Black Box Boutique has got you covered. Choose from an edited selection of daywear, outerwear, shoes and accessories by designers like Yu Mei, Georgia Alice, Wynn Hamlyn, Beach Knickers, Stolen Girlfriends Club and more.
Superette
Newmarket, Takapuna, Ponsonby
If it’s cool, new and trending, you’ll find it at Superette. This boutique has gone from strength to strength since opening in 2002, and now boasts six stores across the country with the next set to open in Auckland’s highly-anticipated Commercial Bay. From Converse to Celine, Superette has all your fashion needs covered and then some.
Service Denim Store
Ponsonby and Newmarket
Denim lovers assemble, this is your one-stop-shop for jeans, jackets, shorts and overalls. Stocking the latest collections from denim icons Neuw, Rollás and Abrand, that perfect pair of jeans is just a fitting room away. What’s more, their Ponsonby store shares its space with an espresso bar so you'll be fuelled for your shopping session.
FABRIC
Britomart
Tucked away down Commerce Street you’ll find FABRIC sitting pretty in the Britomart precinct. The store features a luxurious design and classy fitting rooms, so it's a real treat to shop here. Bring your beau as they carry both mens and womens collections ready for the picking.
Flo & Frankie
Multiple Locations
This family-run boutique takes inspiration from the eclectic stores in France and Italy, making it your go-to for fashion, accessories, homewares, gifts and more. We like that they offer an ethical edit so that you can indulge in some feel-good fashion, as well as brands like Assembly, The Fifth Label and Saben.
Are you after a more street-savvy look? Check out Auckland's best streetwear stores here.