Isabella Jeffrey
Commercial Content Producer
Isabella (but you can call them Bella) is a Brisbane local always down for a late-night feed, a spontaneous gig, or a thrift trip with mates in tow. Before joining Urban List in 2023, they were an Editorial Assistant at Exceptional Alien, where they helped share guides and stories from creatives on the cities that inspire them most. With a background in storytelling, Bella has a keen eye for what makes people stop scrolling and start talking.
As Commercial Content Producer, Bella lives at the sweet spot where creativity meets strategy—dreaming up, writing, and producing branded content that gets people talking and clicking. From punchy social posts to full-blown content hubs, features and video series, they craft campaigns that vibe with our audience and deliver for our clients.
When they’re not writing, shooting or deep in a brainstorm, you’ll find Bella vintage hunting, discovering a new local caffeine haunt, clinging to a bouldering wall, or dancing their way through a late-night event.
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Melbourne’s Festival Of Fire And Light Is Back To Warm Up Your Winter
If you're planning on cosying up and leaving home only for the most impressive events this winter you're in luck, because Firelight Festival is set to return bigger and brighter than ever.
This Freo Florist And African Restaurant Are Making Waves In The Sustainability Space
The west really is best and we want to keep it that way, so we asked local biz owners to share how they take care of the environment.
4 Hosting Trends On The Rise In 2025, According To An Expert
Staying in is having a serious moment, and dinner parties are getting a glow-up this year.
We Asked Taronga Zoo Residents For Their Wild 2025 Resolutions, Here’s What They Told Us
Many of us start the year with ambitions to do better; it's the perfect opportunity for a reset. But this year, we're moving away from resolutions to realistic, sustainable, long-term changes.
You Can Now Enjoy Large Helpings Of Pistachio Papi Spread At This Newstead Yo-Chi
With so many restaurants to choose from, here are six to tick off in and around the precinct.
4 Wallet-Friendly Must-Haves For Your Pets This Season
It’s getting chilly out there, and while we pile on the layers, we often forget our furry friends need the same care when it comes to keeping warm during winter.
Our Pets Share How They Stay Happy While Their Humans Are At Work
Nothing triggers guilt like the puppy or kitten eyes you get when leaving your pet for work
Everything You Need To Know About Your First Year As A Pet Parent
Whether it’s a new puppy and kitten or you’re rescuing an older pet from your local adoption centre—the first year of pet ownership can be pretty intense. Read on for some top tips on pet parenthood from our very own team of animal lovers.
5 Beauty Trends For A More Sustainable Skin Care Routine, 2024 Edition
This year, instead of pushing new trends and treatments on you, we’re here to help you responsibly enhance your routines.
Catch An Incredible New Brett Whiteley Exhibition At This Award-Winning Gallery
Thought 2024 couldn’t get any more culture-infused? This month, Logan Art Gallery and Art Gallery of New South Wales have come together to fill our schedules with a Queensland-exclusive exhibition of Brett Whiteley: Inside the Studio—and entry is totally free.
5 Of The Best Ways To Survive Winter In Brisbane
Yup, the frosty mornings and dark afternoons are back for another season, and the comfort of a warm bed feels far more appealing than venturing out into the chilly air.
Canadian Club’s Bad Sweater Party Is Taking Over A Rooftop For One Weekend Only
Get ready for a stacked night of good tunes, drinks and terrible sweaters.
4 Reasons This Family-Friendly Gold Coast Escape Should Be On The Cards This Year
Instead of waiting for school holidays to plan your next vacay, pack your suitcases for a destination that has the little people covered from check in to check out.
Supper Clubs Are Popping Up All Over The City—Here’s How We Nail The Cosy Trend From Home
Supper clubs have been taking over our feeds and flooding our inboxes recently and frankly, we can’t get enough.
5 Wallet-Friendly And Free Things To Do In Brisbane This Winter
Whether it’s slow park days with a book in hand, mornings spent walking the endless designated walking bridges or catching a new flick under the jacarandas, the city is overflowing with wallet-friendly ways to catch up with mates.
4 Ways To Elevate Your Dinner Parties To Euro-Summer Status
We’ve scoured our pantries, consulted our nonnas and partnered with Sandhurst Fine Foods to bring a touch of the Euro summer to your dinner parties this year.
This Scenic Railway Trip Through Lush Rainforest Is A Far North Queensland Must Do
We’re looking to level up our holidays and train travel is absolutely at the top of our list.
How You Can Earn Points And Have The Chance To Win A Trip To Hamilton Island For You And Your Crew
The team at Velocity Frequent Flyer are giving their members (new and existing) the chance to win a sun-soaked escape to Hamilton Island for you and 100 friends.
Here Are All The Shows To Re-Watch This Weekend, According To Our Team
Whether it’s a '90s sitcom or a cult classic blockbuster that’s found its way into your rotation, the cooler weather is making us want to rug up on the couch and turn on those guilty pleasures.
Our Brisbane Editor Just Found Her New Favourite Spot For A Mid-Week Dinner
Sage Yellowfin is taking those Aussie classics and elevating them to the nines. Think buttery, locally-caught scallops and surf and turf plates to share in a cosy setting.
This Revamped Delivery Service Will Have You Dining At Home With A Celeb Chef Every Night
This winter we’re prioritising mealtime, and stacking our menus with hearty comfort feeds and easy dishes whipped up in a flash.
How To Live La Dolce Vita On The Gold Coast This Week
With land and sea adventures, stellar spots to catch some RnR and an up-and-coming food scene you’ll want to loosen your belt for, the Gold Coast is bustling with spots worth the extra day or two.
Pack Your Appetite—This Food Festival Has Lunch And Dinner Sorted All Month
Whether it’s a long lunch with family or an intimate evening degustation, Scenic Rim Eat Local Month has over 40 experiences with next-level dishes to tuck into.
Level Up Your Next Event At This Refreshed Rooftop Bar With Sky-High Views And Eats
There’s no better way to experience the city than from above.
How To Spend A Loved-Up Date At The Star This Autumn
Whether you’re the kind of couple to enjoy the finer things in life or looking to make it a double date, we’ve curated a few date ideas guaranteed to impress—with some help from The Star.
5 Unexpected Cocktail Recipes And Snack Pairings To Bring To Your Mid-Week Dates
From French 75 to espresso martinis, these cocktail and snack duos are guaranteed to impress.
These Waterfront Bars Need To Be On Your 2024 Hit List
Us South East Coast dwellers have two refreshed beachside watering holes to visit, so you can go from sea-salty to sipping spicy mango margaritas in no time.
Ditch the Rat Race And Chase The Soul Pace On A Gold Coast Mid-Week Escape
This year treat yourself to more Monday-to-Friday fun, and cash in some of that annual leave for a cheeky mid-weeky up the Gold Coast.
Ignite Your Creative Spark At These MCA Summer Art Exhibitions And Events
Attention Sydney-siders, the Museum of Contemporary Art has a hot line-up of exhibitions and events to cool off around this season.
Pay $5 A Class At This Game-Changing Boutique Reformer Pilates Studio
Pronto Pilates has expanded from its slick Melbourne studios to treat us pilates devotees across Perth and Brisbane.
Take A Dip At These Local Swimming Pools For Just $2 All Summer
Hanging out for a dip? This summer Brisbane City Council is discounting general entry fees to only $2 for all 22 council pools.
6 Purrfect Cat Cafes Around New Zealand To Get Your Feline Fix
If you’re looking to squash that nervous energy this year we’ve compiled five cat cafes around New Zealand so you can catch up on some much needed cuddles.
Save Cash This Holiday Season With These At-Home Beauty And Self Care Treatments
With help from Philips, we’ve curated a list of tips to level-up your already loyal routine.
Hunt Down This Hidden Bar These Holidays And Enjoy $40 Off Their Gin And Rum Classes
This time of year there’s nothing worse than being stuck in a gift-giving rut, whether it's friends, family or co-workers, sometimes a scented candle just doesn’t hit the gift-giving spot.
Sort Your Last-Minute NYE Shopping At This Inner West Gourmet Mecca
This year we’re skipping the frenzy to complete our Christmas shopping and instead opting for a one stop shop of feasting and celebrating at Marrickville Metro.
6 Of Singapore’s Best Dive Bars In 2023 And Beyond
We've compiled six dive bars around Singapore with the perfect vibe to match your night out in the Lion City.
Pamper Your Pets With These 12 Top-Notch Treats And Toys
We're firm believers that a treat a day keeps the demons at bay—and that goes for our furry friends, too.
Countdown To New Year’s Eve With 9 Events Around The Star Gold Coast
The Star Gold Coast have a smorgasbord of exclusive events and dinners to book for even your pickiest mates.
Our Team-Approved Guide To Combating Dandruff
With help from Chemist Warehouse we’ve curated a list of tips and tricks so you can ditch the cap and confidently sashay your locks year round.
5 Experiences To Feast Your Way Through At The Star This Christmas
Swap the stress of the kitchen this year—we've all seen that episode of The Bear—and leave the cooking and entertaining to the experts.
5 Ways To Nail Your Morning Coffee Routine, According To Our Team
From bold in-your-face tastes to smoother flavour profiles, knowing your go-to coffee preference can be a game changer when it comes to kicking off your day right.
6 Things to Do Around Perth to Improve Your Mental Wellbeing
There are a variety of ways to look after your mental health and wellbeing. Find your way to okay with our curated list of things to do around Perth.
Here’s How To Score A Free Professional Hairstyling Session This Week
Book a chair at the exclusive pop-up event where stylists are ready to bring your Pinterest mood boards a reality.
From Art Vs Science To Dr Karl, Here’s Everything To Catch At This Sydney University Festival
Your university years can be some of the most rewarding—and the chance to wander back down memory lane doesn’t come around often.
Devour Caviar Bumps And Lobster At The Valley’s Sophisticated New Restaurant, TAMA
The team behind GPO’s refreshed precinct understands that nothing beats a knock-your-socks-off dining experience—one where you can settle in and get comfortable
Immerse Yourself In Sneaker Culture At This Late-Night Pop-Up Exhibition
Explore the iconic footwear that has influenced fashion, design and culture with Sneakers Unboxed.
6 Must-Try Dishes Made With Western Australian Grain-Fed Beef
Take a trip to Perth’s hottest neighbourhood wine bars and moody fine diners.
Sip Post-Putt Putt Spritzes With A View At This Summery Garden Bistro
Bring on the fun this season and Visit Victoria Park.
From Visiting Markets To Dancing, How Our Readers Are Celebrating Diwali In 2023
Bring the light and flavours of Diwali home with some delicious help from our community and The Spice Tailor.
4 Ways To Host The Outdoor Soiree Of Your Dreams This Spring
With help from the new green organic bins rollout, it's time to spruce up your yard in time for garden party season.
Enjoy A Bubbly Breakfast When Booking At The Hunter Valley’s Dreamy New Retreat
Opening in time for summer, The Lane Retreat Bimbadgen is the dreamy new Hunter Valley destination that's perfect for a city escape.
This Restaurant Has A Mexican Bottomless Brunch Just In Time For Summer
The team at La Cabra have your weekend plans sorted with bottomless Mexican brunch every Saturday and Sunday.
Get Your Festive Celebrations Underway At This Luxe Inner-City Venue And Rooftop
Ring in the new year with a delicious lineup of events on offer at Hyatt Regency.
Slice 10% Off Your End Of Year Office Party At This Exhilarating Experience
Slot in some healthy competition at your next office end of year party with axe-throwing at Kiss My Axe Sydney.
This Brisbane Venue Has A New Chef And He’s Bringing Michelin-Star Worthy Cuisine To The West Side
Injecting even more life into Brisbane’s burgeoning food scene is Spanish Executive Chef Nacho Castells. This season, he's joining the Hundred Acre Restaurant, Bar and Bakery team to deliver an innovative spin on authentic Mediterranean fare.
Soak Up Euro Summer Vibes At This Mediterranean-Themed Rooftop Bar
Powerhouse of food and drink on the Gold Coast, The Collective is bringing a slice of the Mediterranean for the next 12 months to its rooftop bar with an exclusive Lemon Lounge by Bombay Citron Pressé. Already known for its delectable lineup of Mexican, Greek, Asian, American and Italian cuisines, the Mediterranean-inspired rooftop is the place to go for mouth-watering feasts and exclusive cocktail offerings from 4-9pm on weekdays, and 12pm til late on weekends.
Sydney’s New Harbourside Venue Is Slinging $2 Oysters and $12 Cocktails To Celebrate Sunset
Celebrate the return to warmer weather with spritzes and unbeatable views at PIER BAR.
Ignite Your Senses At This Immersive Festival Of Song, Light And Fire This October In WA
Experience three major events to celebrate and explore during Kambarang
Everything Happening This September At The Star Gold Coast
Spring has officially sprung on the Gold Coast and with the shift in warmer weather, it’s time to start planning your ultimate spring agenda
Mark Your Diaries With These Things To Do At The Star Sydney This September
Now that the mid-year slump is in our rearview and warmer weather is on its way, it’s time to get those September plans sorted. From chef-selected dining experiences to footy finals and musical sensations, fill your September schedule with plans at The Star Sydney.
Feast Your Way Through These Southern Great Barrier Reef Locations This Winter
If you’re like us, food is a big part of planning a getaway and with everyone off enjoying Euro summer adventures the itch to slot in a mini escape is stronger than ever. Luckily for us Queenslanders, an oasis of food experiences exists right in our own backyard. With help from Bundaberg and Gladstone Tourism, we have curated a list of classic and unmissable experiences to satiate your senses and wanderlust.
Nail Your Next Date With These Tips And Tricks
Don’t wait for the weekend and enjoy a not so casual, casual week night, only at Crown.
Let Sparks Fly And Level Up Date Night With These Go-To Spots
If your romantic go-tos are starting to feel a little stale, there’s plenty going on around Melbourne to level up your romance game. Thanks to Crown, we’ve curated three epic date nights to help shake things up and sweep your significant other off their feet.
6 Ways To Travel More For Less This Year
We know, it feels like everyone is enjoying their Euro Summer adventures right now and the itch for a holiday is stronger than ever. If you're thinking of planning a getaway, we've teamed up with AGL Energy to compile a savvy list of tips and tricks to help you optimise your out-of-office hours while minimising your eco-footprint.
Everything Happening This August At The Star Gold Coast
From long bubbly lunches and live entertainment to vibing snow parties and comedy club nights, August at The Star Gold Coast is packed with opportunities to feast, sip and play. So without further ado, here are five unmissable events to explore this August.
Score Up To 40% Off Stays At These 7 Luxurious East Coast Hotels And Resorts
The cure for your mid-year monotony is here, Crystalbrook Collection is providing up to 40% off stays around their luxurious resorts around Brisbane, Cairns, Byron Bay, Newcastle and Sydney.
Embark On A Truffle-Filled Dining Adventure Around Sydney This Season
Fans of the decadent truffle are in for a treat this winter as a dining adventure dedicated to the earthy and illustrious delicacy has drifted into Sydney restaurants.
Everything To Eat, See And Do At The Star Sydney This August
Whether it’s a luxurious dining experience or a fun-filled night out, The Star Sydney is a sensory playground packed with opportunities and has something to match every vibe. To take the hassle out of finding what to do next, we’ve curated an array of action-packed experiences happening in August so you and your crew can get planning your next night (or day) out.
Make The Most Of Your Weekend At This Inner-City Destination
Get out and about at this inner-city destination this winter.
How To Set Up Your Campsite Like A Pro This Festival Season
With help from BCF curate the perfect campsite this festival season.
6 Ways To Embrace Slow Fashion And Reduce Wardrobe Waste
Looking for a way to shake up your wardrobe without costing the earth?? We've teamed up with AGL to share some top tips you can use to minimise material waste, reduce your spending and most importantly, refine your wardrobe.
10 EOFY Sale Items To Add To Cart This Month
With help from Cashrewards we've pulled together 10 things we'll be shopping come this end of financial year.
A Massive Not-To-Be-Missed Multi-Sensory Experience Is Hitting Brisbane
From the creators of Van Gogh Alive be transported to Impressionist Paris and Le Grand Palais.
WA’s Iconic Truffle Festival Returns To Manjimup This June
Fragrant, earthy, luxurious and oh-so-decadent, truffles deserve to be celebrated, and Western Australia’s annual Truffle Kerfuffle festival in Manjimup is one of the best places to do so.
The Gold Coast Is Scoring An Award-Winning Musical Next Month—And You Can Still Snag Tickets
Presented by Darlinghurst Theatre Company and HOTA this award-winning musical is a theatre experience you must catch.
This Riverside Bar Has Just Undergone A Mammoth Extension To Level Up Your Afterwork Drinks
Riverland has just reopened with a massive 3-tier expansion. With new bars and menus enjoy fresh drinks and food against stunning city views.