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Isabella Jeffrey

Commercial Content Producer

Isabella (but you can call them Bella) is a Brisbane local always down for a late-night feed, a spontaneous gig, or a thrift trip with mates in tow. Before joining Urban List in 2023, they were an Editorial Assistant at Exceptional Alien, where they helped share guides and stories from creatives on the cities that inspire them most. With a background in storytelling, Bella has a keen eye for what makes people stop scrolling and start talking.

As Commercial Content Producer, Bella lives at the sweet spot where creativity meets strategy—dreaming up, writing, and producing branded content that gets people talking and clicking. From punchy social posts to full-blown content hubs, features and video series, they craft campaigns that vibe with our audience and deliver for our clients.

When they’re not writing, shooting or deep in a brainstorm, you’ll find Bella vintage hunting, discovering a new local caffeine haunt, clinging to a bouldering wall, or dancing their way through a late-night event.

The Good Life By Bella

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What's On

Soak Up Euro Summer Vibes At This Mediterranean-Themed Rooftop Bar

Powerhouse of food and drink on the Gold Coast, The Collective is bringing a slice of the Mediterranean for the next 12 months to its rooftop bar with an exclusive Lemon Lounge by Bombay Citron Pressé. Already known for its delectable lineup of Mexican, Greek, Asian, American and Italian cuisines, the Mediterranean-inspired rooftop is the place to go for mouth-watering feasts and exclusive cocktail offerings from 4-9pm on weekdays, and 12pm til late on weekends.
Local Escapes

Feast Your Way Through These Southern Great Barrier Reef Locations This Winter

If you’re like us, food is a big part of planning a getaway and with everyone off enjoying Euro summer adventures the itch to slot in a mini escape is stronger than ever. Luckily for us Queenslanders, an oasis of food experiences exists right in our own backyard. With help from Bundaberg and Gladstone Tourism, we have curated a list of classic and unmissable experiences to satiate your senses and wanderlust. 
Travel

6 Ways To Travel More For Less This Year

We know, it feels like everyone is enjoying their Euro Summer adventures right now and the itch for a holiday is stronger than ever. If you're thinking of planning a getaway, we've teamed up with AGL Energy to compile a savvy list of tips and tricks to help you optimise your out-of-office hours while minimising your eco-footprint. 
Things To Do

Everything To Eat, See And Do At The Star Sydney This August

Whether it’s a luxurious dining experience or a fun-filled night out, The Star Sydney is a sensory playground packed with opportunities and has something to match every vibe. To take the hassle out of finding what to do next, we’ve curated an array of action-packed experiences happening in August so you and your crew can get planning your next night (or day) out. 

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