In an age of online shopping, shifting through a beautiful boutique is more special than ever. Lucky for you, Hamilton is home to a delectable selection of fashion boutiques stocking your favourite New Zealand and international designers. Whether you’re after edgy streetwear, a glam cocktail gown or simply brunch-appropriate activewear, these are the best fashion boutiques in Hamilton.
Sisters On London
London Street, Hamilton CBD
Nestled away on London Street, Sisters is a luxe fashion boutique stocking brands from New Zealand, Australia and beyond. The aptly named store was founded by sisters Julie and Claire in 2008, following their love of fashion and individuality. The boutique store dazzles with bold and feminine pieces from labels including Sass & Bide, Karen Walker, Lonely, Shona Joy and Zimmermann. You’ll also find an impressive range of denim, gifts and accessories—anyone for a Status Anxiety purse or Meadowlark ring?
Worley Place, Hamilton CBD
When payday rolls around you’ll be making a beeline for Harper Inc. on Worley Place. The family business was born from a passion for style and the desire to bring their fave labels to the streets of Hamilton. Step inside and you'll find the likes of Company of Strangers, Juliette Hogan, Kowtow, Nom*D, Twenty Seven Names and other swoon-worthy brands. We love how Harper Inc. keep ethics and sustainability at top-of-mind when selecting the oh-so-pretty pieces.
Barton Street, Hamilton CBD
It’s true we love True. The beautiful Barton Street boutique is a treasure trove of unique and high-quality garments. True prides itself on being sustainable and ethically conscious, striving to source pieces from designers with reputable processes in place. You’ll fall in love with their statement pieces from brands including DAY Birger et Mikkelsen, Frank & Eileen, Ingrid Starnes, Mos Mosh and PAIGE. Lads are also catered for with a range of shirts and jackets to keep Hamilton men looking dapper.
Riverbank Lane, Victoria Street, Hamilton CBD
Trust us: you’ll want all the things at Bird Boutique. Established in 2008 and formerly homed in Casabella Lane, the womenswear store has since nested—pun intended—in Hamilton’s trendy Riverbank Lane. It’s a fitting location for the sleek European-style boutique where you’ll find polished, feminine collections. The quality garments are carefully chosen from New Zealand and international designers including Bensimon, Jac+Jack, Mina, Pas de Calais and Zambesi.
Ward Street, Hamilton CBD
If your vibe is streetwear, Crate has you covered. The New Zealand lifestyle label takes inspo from music, pop culture, society and fashion to form their urban collections. The Ward Street store features a modern, minimalist fit-out with wooden floors and fittings. Here you’ll find men’s and women’s threads (although there is a strong focus on menswear) as well as an impressive selection of socks, hats and beanies. We like your style, Crate.
Centre Place Mall, Hamilton CBD
Moochi has been gracing New Zealand women’s wardrobes since 2000—and we love them for it. The boutique fashion brand creates stunning, adaptable pieces that work effortlessly together for both work or play. The designs are created in house with small production runs to keep wardrobes looking fresh and personal. Even better, the majority of the garments are made right here in New Zealand. Check out their Hamilton boutique in Centre Place.
Ward Street, Hamilton CBD
For a feminine and fun wardrobe, look no further than New Zealand-based label RUBY. Their much-loved garments showcase chic prints, fresh palettes and intricate details that will leave your friends gasping, “omg where did you get that?”. Their iconic designs will take you from brunch with the girls to an elegant cocktail dinner... and everything in between. You’ll find their Hamilton boutique on conveniently located on Ward Street.
Casabella Lane, Hamilton CBD
Thrift’d Streetwear is your one-stop-shop for pre-loved ‘80s and ‘90s American streetwear. Each item is lovingly hand-selected from The States before gracing the racks of the Casabella Lane store. Their old-school threads include all your fave brands such as Champion, Jordan, Nike, Polo, Stussy, Supreme and Tommy Hilfiger. Thrift’d has your vintage wardrobe sorted from top to toe with tee, singlets, hats, shoes and even fanny packs.
Braid Road, St Andrews
Located in the unassuming suburb of St Andrews is Shop 9—a designer boutique with a decent dose of edge, glam and rock. The friendly local showcases luxe women’s clothing from New Zealand and beyond with brands including Cooper, Ingrid Starnes, Knuefermann by TK Staple + Cloth, Taylor and Trelise Cooper. Visit Shop 9 and you’re guaranteed to find an outfit to make you look—and feel—totally babeing.
Barton Street, Hamilton CBD
As the brainchild of Waikato-based designer Vanessa Nieper, Nes Boutique features classic and modern designs. The statement pieces seamlessly integrate into your existing wardrobe and designed to take you endlessly through seasons. What’s more, the stunning pieces are proudly made in New Zealand—too good. Nes’ flagship store can be discovered on Barton Street and also stocks a handful of complementing brands including Assembly Label, Cooper Street, Elk and Neuw.
Pre-loved gear more your thing? Check out Hamilton's best thrift stores and pick up a bargain.
Image Credit: Crate