Brace yourselves, because Moschino (it's pronounced ‘moss-ki-no’) has just unveiled all the details of its brand new collab with H&M.
The Italian fashion house is known for its eccentric 80s aesthetic—like hefty gold chains, cartoons, slogan tees and pop art vibes. Since your boy Jeremy Scott took over in 2015, Moschino’s tasty collections have reworked Maccas golden arches into collectable handbags and phone cases; we’ve seen SpongeBob SquarePants fur coats, Looney Tunes and Mickey motifs, and a handbag in the shape of a box of Marlboro Reds with a warning: Fashion Kills.
The Moschino x H&M collab was announced earlier this year at the 11th annual Jeremy Scott Coachella party, via an Instagram live call with Gigi Hadid. And finally, the loaded collection has arrived in all its gaudy glory.
In a first for H&M collabs, there is A LOT to this collection. Like, a lot. There are cropped puffer jackets and skirts in Scott’s ketchup red and sunshine yellow, silver-sequined hoodies, track pants slashed with the Moschino logo, black tees with chain details, Minnie Mouse jumpers, a CD print swimsuit, mini bags and lots and lots of oversized Moschino-style bling.
Coolest part? Because Moschino is all about amping up the adorable, word is there is going to be pet wear too. That’s right, you can dress your pug in a little Moschino dog jacket with chain and leopard motifs, or a grey hoodie with Moschino’s iconic double question mark logo.
Speaking to Vogue, Scott said “The Moschino x H&M lookbook is like a party; celebrating the fun, the pop, the creativity, and the energy of the people and the collection.”
The campaign, which was shot by Steven Meisel and is supposed to be like a dance-off at a voguing ball (of course), and features Gigi and Soo Joo. In the lookbook is Aquaria, the recent winner of RuPaul’s Drag Race, pink-haired Japanese pop duo Amiaya, Pose’s MJ Rodriguez and Scott’s BFF Pablo Olea.
As for how much, logo earrings will cost approximately $70, belts about $169 and bags around the $270 mark. So, it's a little more than you'd see on your regular H&M receipt, but a whole lot less than actual Moschino.
Set yourself a reminder for November 8, because that’s when this outrageous collection will land in select H&M stores worldwide and online. We. Are. Ready.
Image credit: H&M.