9 Of The Best Fashion Brands That Started In Melbourne

By Sophie Hodges
20th May 2019

Melbourne is home to some incredible fashion labels, with many of them bucking the trend and choosing to manufacture right here in Melbourne. Contemporary, sustainable and high-fashion labels make up some of our best talents.

Here are some of the best fashion brands out there that call Melbourne home, it's a world-class list.  

Mr Winston Co

Harnessing the power of social media, Mr Winston Co is a brand for the millennial. On-trend silhouettes and wearable fabrics make Mr Winston Co pieces an easy addition to your wardrobe. Founded in Melbourne, in 2017, Mr Winston Co produces pieces in smaller volumes, meaning they sell out fast. Best to keep your eye on their Instagram and get in quick when they drop.


Yasmin in the Linen Halter Top ���� Don’t forget to tag @mrwinstonco in your photos

A post shared by MR WINSTON (@mrwinstonco) on

By Nye

Contemporary Aussie jewellery label, By Nye, looks to combine art and fashion, handcrafting sustainable pieces of jewellery here in Melbourne. Designer Nye De Marchi looks to create wearable pieces that are effortless and timeless.

Due to the handcrafted nature, each piece is unique and one-of-a-kind.


This hand is very excited about the weekend ��

A post shared by BY NYE (@bynyejewels) on


We’re big fans of HoMie. The label was born in Melbourne and is a social enterprise creating pathways out of homelessness, with 100% of their profits going towards people experiencing homelessness or hardship.

On top of being excellent humans, the streetwear they produce is amazing. Think printed tees and matching tracksuits. HoMie has established themselves as a Melbourne institution.  

Lucy Folk

When Beyonce wears a piece of your jewellery, it’s safe to say you’re doing something right. Such is the case for Melbourne label Lucy Folk.

Since launching a small jewellery line in 2007, Lucy Folk has expanded to now produce apparel, eyewear and accessories. The pieces are eclectic, with amazing character and an element of fun, making the Lucy Folk aesthetic unique and instantly recognisable.


Cartouche ���� #lucyfolk

A post shared by Lucy Folk (@lucy_folk) on

Scanlan and Theodore

Founded in Melbourne in 1987, Scanlan and Theodore have been dominating the local and International fashion scene for over thirty years, creating minimal, stylish pieces for the modern woman.

Scanlan and Theodore instantly elevate your wardrobe with their sleek silhouettes, wearable fabrics and timeless classics.


Established in 2008, and made in Melbourne, Kuwaii aims to provide you with an alternative to mass-made fashion. Each piece is made to last, produced in the brand's design studio in Brunswick, Melbourne. A mix of classics and on-trend pieces, Kuwaii’s prints are subtle, and their silhouette cuts are flattering, giving feminine pieces an edge.  

Viktoria and Woods

Melbourne born Viktoria and Woods started in 2004, out of a desire to provide women with effortless wardrobe staples. Placing a high value on sustainable practises, the brand strives to reduce its footprint, implementing sustainable textiles and manufacturing methods.

Viktoria and Woods is your one-stop shop if you’re looking to invest in some long term, great quality pieces—they’re best known for their signature merino wool pieces.


Bright colours, bold prints and wearable silhouettes, Gorman has established itself as a home for quirky, wearable pieces. If you’re looking for something with a little character, Gorman is your go-to.

Launched in 1999, Gorman has grown exponentially over the last 20 years and has become a staple in women and men’s closets alike.


Melbourne-based fashion label, Coreprêt, aims to make your Monday to Friday workwear dressing easier, with their stylish staples. Using sustainable methods and materials, Coreprêt has reinvented the idea of a personal uniform, providing top-notch pieces that can be worn time and time again.

Image credit: HoMie

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