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The Ultimate Ice-Cream Pop-Up Hits Melbourne!

By Clare Acheson
3rd Mar 2016


Whether you’re a licker, a biter, or a spooner (bear with me…), you’d have to agree that ice-cream is the ultimate go-to dessert. Hey, where was your head? We’re talking about ice-cream...

If, like us, you love yourself a delicious treat, you’re going to want to grab a spoon and get down to Federation Square this month for what promises to be an ice-cream lover’s dream destination: Häagen-Dazs™ House, home to some of the most mouth-watering flavours of our fave frozen dish, is coming to Melbourne for the very first time—and we can’t WAIT to wrap our mouths around their latest creations.

Opening on Friday 11 March and running for five weeks (every evening except Mondays), Häagen-Dazs™ House brings with it some incredible opportunities to get up-close and personal with exactly what goes into their world-renowned, super-premium ice-cream. With over 55 years making some of the best ice-cream in Europe, it’s safe to say that these guys know what they’re talking about when it comes to creating the perfect scoop.

Want to discover more about your own palate and become a bona fide ice-cream buff? Head to The. Ultimäte. Tasting.—an evening that teaches you all about professional ice-cream tasting and understanding what works and what doesn’t work when it comes to flavour combo's. It will be hosted by some of the Häagen-Dazs™ team’s best taste testers (um, dream job??!)

If you’re less about learning and more of a get-in-my-mouth-right-now ice-cream appreciator, you can drop into Häagen-Dazs™ House to try some of their twelve incredible flavours at any time during the pop-up’s residency in Fed Square. Made from four key top-notch ingredients—fresh cream, milk, eggs and sugar—with the addition of the finest ingredients that include everything from strawberries to spearmint leaves, bourbon vanilla to Japanese matcha powder, we’ve heard rumour that the Häagen-Dazs™ team are bringing only their best flavours to Australian shores for us eager dessert lovers to sample. We have a feeling we’ll be ditching dinner in favour of chowing down on more than a few scoops…

And for all you peeps who love nothing more than a night in with your trusty Netflix and a tub of ice cream, you can pick up your very own pint of Häagen-Dazs™ for a mere $15 from the pop-up until 16 April, when it travels up to Sydney. But you’d better be quick—they’re only bringing a limited number of tubs to Australian shores, so you’ll need to snap yours up, pronto!

Bookings are essential for The. Ultimäte. Tasting. sessions, which are limited, so you’ll want to get in quick to secure your spot. Drop by at any time for a scoop (or three…) of your favourite flavour, or to pick up a tub to go. 

Häagen-Dazs™ House runs from Friday 11 March–Friday 15 April at Federation Square. Book The. Ultimäte. Tasting. here. Show us your fave ice-cream Instagrams using the hashtags #helloaustralia & #hellohaagendazs

Image credit: Häagen-Dazs

Editor's note: This article is proudly sponsored by Häagen-Dazs and endorsed by The Urban List.  Thank you for supporting the sponsors who make The Urban List possible. Click here for more information on our editorial policy.

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