THE ICONIC Runway Presents River Island ‘Shop The Show’

By Ella Pleasant
17th Mar 2014

Savvy online shoppers of Melbourne – listen up!

River Island and THE ICONIC are teaming up to bring us a not-to-be-missed runway show as part of the Virgin Australia Melbourne Fashion Festival (VAMFF). 

To celebrate the arrival of the British retailer to its online store, THE ICONIC are presenting an innovative 'Shop The Show' Australian first.

So here's how it works: you attend the show on the 21st of March, purchase your favourite River Island pieces off the runway, then arrive home to find your precious cargo waiting patiently on your doorstep. It's THAT simple!

Even better, the show also marks the launch of THE ICONIC's exclusive 3-hour delivery service. Previously enjoyed by Sydneysiders alone, us Melburnians can now get our purchases delivered in a measly 3 hours! It's free up until the end of the month, so make the absolute most of it and get spending, people!

We should also mention THE ICONIC are bringing international model Ajak Deng back to her home town of Melbourne to lead the runway procession. Yet another thing to thank THE ICONIC for!

Want more VAMFF? Check out our top picks here.

THE ICONIC Runway Presents River Island 'Shop The Show'
Stonnington Town Hall | 255a Chapel Street in Prahran

21st March | 12:30pm
Tickets $25, to purchase please click here

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