Set to launch during next month’s New Fashion Week—when else(?)—iconic fashion and beauty house, YSL is levelling up once again, opening a hotel dedicated to all things YSL beauty. Seriously, we can’t make these things up…
Already a huge success when the incredible pop-up beauty hotel hit up Paris and Hong Kong last year, New York’s YSL Beauty Hotel will be the height of beauty cool.
Set to be housed inside a historic Soho townhouse, YSL’s Beauty Hotel will feature such delights as rooms dedicated to the latest YSL product launches, a beauty café, an indoor pool (neon purple, of course), a rooftop pop-up shop for all your beauty buys you’ll obvs be making, to YSL branded bed linens and lighting. This is, quite literally living, your best life.
If that wasn’t enough product placement for your liking, vending machines with your favourite YSL products will be dotted around the foyer, alongside fragrance workshops and beauty counters for when you need a little sprucing. Oh, and the hotel will also be scenting the air with the label’s latest scent, Black Opium Eau de Parfum—if that’s not the chicest damn thing you’ve ever heard we’re all ears.
All we need now is someone to fly us first class return to NYC and swindle us front row tix to NYC fashion Week. Any takers?
Feast your eyes (and ready your credit cards) on January's Paris pop-up below:
Image credit: Yves Saint Laurent Beauty