Markets & Food Events

This Melbourne Catering Business Is Hosting A Massive Produce Sale This Week

By Ben Tyers
23rd Jun 2020

The delay in relaxing restrictions for Victorian restaurants has hit the industry hard. But, as many have had to do during the pandemic, businesses are pivoting to make sure they can make the most of a bad situation.

Sophie Storen, the owner of Cookes Food, has done exactly that.

Sophie had been planning a private dinner series over the next few days, but now is unable to do so.

"We had lots of bookings for our dinner series over the coming weeks which we have had to cancel or postpone, and we have all this beautiful produce that we would hate to throw out, so why not give it direct to the consumer" said Storen.

They're calling it the 'Friday Fire Sale', and will see a ton of top-quality produce available to be purchased via the Cookes Food website.

The sale will run from 6pm Tuesday 23 June until 10am Thursday 25 June. Not only will you be able to buy fresh produce, but also ready-made meals that just need to be reheated. Once ordered, food can be picked up from the Cookes Food HQ on Friday.

Items on offer include marinated aged beef rib eye; roast spiced carrots with freekeh and smoked yoghurt; steamed broccoli with anchovy and herb butter; pickles; a variety of cheeses, herb salad with housemade dressing and rum baba with double cream. Alcohol on offer includes Chablis, rosé, pinot noir, shiraz, Furphy beer and non-alcoholic drinks like the new NON brand and cases of CAPI Sparkling water.

The Private Dinner Series will now be available in a ready-to-assemble format where the Cookes Food team will put in all the hard work and all you'll have to do is add the finishing touches to impress your guests at home. There are three themed menus to choose from, lemons, sea salt, and herbs—each costing $75 per person.

The Details

What: Friday Fire Sale
When: From 6pm Tuesday 23 June until 10am Thursday 25 June
For more information, head to

Find out the latest information about Melbourne reopenings here.

Image credit: Kate Shanasy

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