Serotonin Eatery: New Melbourne Happiness Cafe to Open

By Clare Acheson
17th Mar 2015

When we first met Melbourne entrepreneur, Emily Hazell, the self-professed Serotonin Dealer, we had some serious doubts regarding the legalities of her practices. Upon closer inspection, we discovered that the health and fitness guru’s soon-to-open Melbourne happiness café and wellness hub is about as far from Walter White as you can get!

Combining the Serotonin Eatery (the latest healthy café in Melbourne), Serotonin Exercise (a variety of fitness activities and plans) and Serotonin Education (a knowledge hub that holds weekly seminars), Hazell has big plans for converting Melburnians to a happy and healthy lifestyle. So, what prompted Hazell to start dealing in the body’s natural happy drug?

‘This is not about trends, fads, quick fixes or making money. This is about helping Australians with their health!’ explains the company’s founder. ‘The Serotonin concept is the first of its kind in the world and I am starting a revolution!’

The Serotonin Dealer’s bricks-and-mortar premises brings together a health food bar and smoothie station, Serotonin Eatery, and a program of wellness and fitness classes that take place in the neighbouring Golden Square Bicentennial Park. All of Serotonin Eatery’s meals focus on nutritious plant-based recipes—ideal for clean-eating Melbourne foodies, or Listers with specific dietary requirements, including Paleo and gluten-free needs. ‘I am taking food back to its closest natural state and serving organic, raw, gluten-free, dairy-free, sugar-free and meat-free options,’ says Emily. ‘At Serotonin Eatery, the whole menu is nourishing, delicious and guilt-free.’

In fact, the Serotonin Eatery is the only educational space or healthy café in Melbourne to focus on promoting happiness through both diet and lifestyle. Although a great spot for a quick breakfast or lunch session, it’s the experience as a whole that counts:

‘We have the friendliest, happiest, most responsive staff in Melbourne,’ mentions Emily. ‘They understand food intolerances and have no paywave limits. The menu has simple, healthy and delicious options for under $15, we serve world class coffee with bonsoy, and our breakfast and lunch menus run all day, because we're in the business of making you happy!’ All-day breakfast? Colour me happy!

We can’t wait to try the happiness classes, too. ‘We offer all different activities and trainers to get you healthy and happy; strength and weights coaches, yoga instructors, dog trainers and guided medication just to name some. I also have regular events like cricket matches, hula classes, acro-yoga…And laughing classes!’ Now there’s a seminar we want to sign up for!

On the whole, Hazell’s role as lead Serotonin Dealer is to promote health and happiness that visitors can apply to their daily lives. With the hotly-anticipated opening of this Melbourne happiness café set for Wednesday 15th April, we’re counting down the days until we can get our fix.

Serotonin Eatery opens on Wednesday 15th April 2015
52 Madden Grove, Burnley | Find out more via Facebook

Image credit: Serotonin Dealer via Instagram

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