Style & Design

Hype Up, PUMA Is Releasing Threads Inspired By Melbourne’s Westside

By Sophie Oddo
3rd Dec 2019

Whether you’re a born and raised ‘Westie’ or you have a die-hard mate who rarely seems to cross the Bolte or the Westgate, nowhere seems to rep their roots quite like the Westside.

To launch the new PUMA Highpoint store on 7 December, they're getting well and truly amongst their new home, by celebrating iconic local businesses and artists that make the Westside tick.

As part of the tribute to the community, PUMA is releasing a new series of designs inspired by the Westside. Here’s everything you need to know about these limited-edition designs and how you can get your hands on them through a selection of iconic local businesses.

The Designs

Commissioning local artists to personify the spirit of the Westside on the tees, you can expect to see the works of indegneous artist Aretha Brown, award-winning urban photographer Nicole Reed and Mongolian-Australian muralist and fine artist, Khosnaran Khurelbaatar, just to name a few. To find out more about the local designers and artists and check out their iconic designs, click here .

How To Score Them

To get your hands on the threads, you'll need to make a purchase at either Two Birds Brewing, West Footscray’s Rex Hairdressing, The SUBSTATION Art Centre in Newport, Footscray’s legendary 8bit, Sun Theatre cinema in Yarraville, West Footscray’s Blunt Barbers or The Whiskey Barrel Tattoo Parlour in Yarraville to claim one of the limited number of keyrings. 

The keyring will feature a unique code which will allow you to claim your limited-edition PUMA x Westside tee at the Highpoint store during the opening event on the 7th. What’s even better is that all profits from the limited-edition tees will be donated to local causes and charities. But make sure to get in quick, there's only a limited number available.

The Opening 

Brace yourself for a Westside-inspired mural painted live by local artist, Aretha Brown, live music from DJ Jade Zoe and all-round good vibes. There'll even a pop-up creator space featuring clothing customisation with bespoke designs printed live (with any PUMA purchase) along with free sneaker customisation and cleaning on your PUMA kicks with the Sneaker Laundry. Get in quick, the first100 customers will also score free PUMA tote bag containing exclusive deals with Westside businesses.

Seriously, what’s better than repping the Westside with your very own limited-edition PUMA | WESTSIDE tee? Our thoughts exactly. 

The Details

What: PUMA Highpoint Grand Opening
Where: Highpoint Shopping Centre, 120-200 Rosamond Rd, Maribyrnong
When: Saturday, 7 December | 11am - 4pm
For more information, click here.

Editor’s note: This article is sponsored by PUMA and proudly endorsed by Urban List. Thank you for supporting the sponsors who make Urban List possible. Click here for more information on our editorial policy.

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