Another day, another collab doing the rounds on the internet. But we’re not here to discuss the latest sneaker drop or fashion house mash up. No, today we’re bringing to your attention Jelly Belly jelly beans’ wondrously whacky collaboration with the world of Harry Potter. Accio, cravings!
(Whoever came up with this gem of a collab should be guaranteed entry to Hogwarts for life. Or at least accrue 100 points to House Gryffindor, just saying…)
Just in time for Halloween—the only time of year except Christmas where it’s totally acceptable to eat your body weight in processed sugar—Jelly Belly’s magical line is a nod to all your favourite moments from the Harry Potter movie franchise.
From boxes of chocolate creatures (including everyone’s OG fave, the choccie frog!), chocolate wands—with spell sheets for the budding wizard—to jelly slugs, and Bertie Bott’s Every-Flavour Beans including such delicacies as black pepper, bacon and earwax flavoured jelly beans (yum?), there’s something for every muggle, witch and wizard’s acquired taste.
Available from October 1 in Hoyts and selected stores across the country, blowout your daily sugar intake to dizzying heights. Totally worth it, though, if only for the collectable wizard trading cards…
Image credit: Jelly Belly