Away is one of the most hyped luggage brands in the world at the moment and, at long last, they’re officially launching Down Under with an inspiring pop-up marketplace concept called Origin: Away.
As for the entrepreneurial backstory of Away, it all kicked off a few years ago when creator Jen Rubio’s suitcase broke apart while heading through Zurich customs. It’s happened to the best of us. From that all-to-familiar transit moment, she and co-founder Steph Korey came together to design an innovative product the world definitely needed.
Modern luggage that is durable, sturdy and most importantly—affordable. Each Away suitcase has been designed to include essential features to make zipping around the world a total breeze. Think TSA-approved combination locks, 360-degree spinner wheels, a hidden laundry bag and a durable polycarbonate shell.
To celebrate their Aussie launch, the Origin: Away has been designed to set your entrepreneurial spirit soaring. Based on the idea that travel inspires us and transforms ideas big and small, they've enlisted a crew of Aussie entrepreneurs who've made it big overseas to participate in panel discussions and fireside chats across three days.
You'll be able to hear from the likes of Dion Lee, Ronnie Flynn, Ryan Lobo, Nick Thomm and Hermione Underwood.
There'll be six shoppable stores inspired by each of the entrepreneurs so you can shop all of Away's awesome luggage, travel accessories and personal items in a solid range of colourways.
If you have a Euro summer trip in the works, do yourself a favour and nab some carry-on care of the travel saviours at Away. Grab your tickets right here.
What: Origin: Away
When: From Friday 14 June, 3pm-7pm, Saturday 15 and Sunday 16 June, 10am-4pm
Where: 17 Oxford St, Paddington
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Image credit: Away.