Shop Local With These 9 Trailblazing Home-Grown Fashion Labels

By Jess Willemse
24th Mar 2020

If you can’t tell your crop tops from your beige bike shorts, newsflash: it’s time for a wardrobe overhaul stat. We feel you, which is why we’ve teamed up with the fashion-lovers must-have app, Klarna, to dish on the need-to-knows when it comes to shopping local and supporting home-grown fashion labels.

Inject some personality into your rotation with these nine trailblazing Aussie brands offering up hand-beaded eveningwear, 70s-inspired beachwear and locally-made denim—our wardrobes are so ready.   


Self-described as being ‘enough fluff and sparkle to give anyone a migraine’, scoring yourself an outfit from Dyspnea means you definitely won’t blend in—because who wants to? Specialising in hand-beaded attire since 2013, Dyspnea garments are made to order, which means less waste and more options when it comes to sizes and colours. Handcrafted by artisan makers in Bali, Perth founders Jameen and Rachel work closely with their all-female team to make your sparkly dreams come true. Glam up and shine on by adding your favourite piece to cart here

Mr Winston Co 

Born in Melbourne in 2017, Mr Winston Co is the epitome of a modern cool-girl mood. Serving you small, curated collections containing effortless, strappy camis, oversized printed tees, hand tie-dyed pieces and vintage-inspired shirts, we promise you won’t regret adding a Mr Winston Co piece to your collection this season. For those Clueless vibes in 2020, hit buy now on their collection here

Butter Goods 

As foodies, we’re obsessed with literal buttered goods—hello, garlic bread and savoury scones—but we’re equally obsessed with Aussie skatewear brand, Butter Goods. Besides the drool-worthy name, you’ll find relaxed, bold streetwear, epic collaborations and some next-level skate videos from these guys. Think every cool cap you’ve ever dreamed of, retro-inspired pullovers, throwback windbreakers and loud graphic tees—and that’s just in their latest collection. Stock up on their essential skatewear and accessories here.  

Nobody Denim 

These guys are the OGs when it comes to ethical manufacturing, having set up shop in Melbourne in 1999, the brand has been around for a long time—and it’s not going anywhere anytime soon. Designed to last, the brand believes in creating quality staples that will stand the test of time, produced locally in Melbourne with a mission to reduce water and energy waste in their production process. It’s a resounding yes from us. Slip-on your perfect pair here

Noble Label 

Designed to stand the test of time, Noble Label is thoughtfully crafted and made in Sydney by Jessyme and Courtney Noble. Their pieces are inspired by the elements of the Australian landscape, which is reflected in the rich, earthy tones and natural fibres. The brand prides itself on being slow-made, considered and choosing the highest quality fabrics with minimal environmental impact, mostly using deadstock fabrics. For a piece that will last you a lifetime, pick up some Noble threads here.   

Barney Cools And Cools Club

Made for wanderlusters, creatives and the free-spirited, Barney Cools is exactly that—pretty damn cool. Starting out in Sydney, the menswear brand is now stocked around the globe, dropping their signature poolside style everywhere from New York to New Zealand. Their energetic, colourful collections take influence from active exploration like skiing and surfing, as well as music. And it’s not just for the guys, ladies can also get around it with their sister brand Cools Club. Snap up your staple piece of Barney Cools here

Perks And Mini 

Kicking off in Melbourne circa the early-2000s, Perks and Mini have been making waves in the international fashion scene ever since—even recently relocating to Paris in 2015. A culmination of art, culture and creativity, the brand has partnered with big boys like Nike and Converse for some killer collabs. You’ll see design duo Misha Hollenbach and Shauna Toohey showing up with the goods each season, from reimagined T-shirts to comfy yet stylish pants and loud, graphic outerwear. If statement pieces are what you’re after, get around one of P.A.M.’s here

Camp Cove 

If you’re over boring, basic beachwear that better operates as dental floss than a bikini, we hear you. Give those tiny pieces the boot and opt for loud and local brand, Camp Cove, for all your swimwear needs instead. Hand-made in the South Coast of NSW, Camp Cove is about celebrating female beauty and sustainable, ethical production—often using recycled materials where possible. With energetic designs inspired by 70s colours and prints, hit buy now on your perfect piece here and say sayonara to being a beach wallflower. 

Respiro Studio

Handbag lovers in the know will be well acquainted with Respiro Studio and their cult-status resin handbags. Brought to you from the team behind beloved Australian jewellery brands Valet Studio and Reliquia, expect nothing short of spectacular when it comes to perusing this collection. With everything from glitter mini-bags to tortoise-shell resin clutches and clam shell-shaped cross bodies on offer, these bags are for those who want to stand out. Get your hands on one here.  

Inspired to spice up your wardrobe with these local brands? Shop smarter with Klarna, which lets you browse, shop, and pay later at any online retailer. Hit download here to score intel on the latest collections, deals and offers.

Editor’s note: This article is sponsored by Klarna and proudly endorsed by The Urban List. To find out more about who we work with and why read our editorial policy here.

Image Credit: Barney Cools, Dyspnea, Butter Goods, Nobody Denim, Perks and Mini, Camp Cove. 

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