Two Minutes with Emma Mulholland

By Sophia McMeekin
22nd Sep 2013

 Cult favourite, Emma Mulholland, has been exciting our eyeballs with her hyper-bright, trippy designs since she debuted her first collection at Rosemount Australian Fashion Week in 2011. A maverick at mixing textures and colours, she's been moving on up non-stop, with blogger, Sussie Bubble flagging her as a favourite, and Kanye West buying her stuff (respect). Emma's recently teamed up with Absolut on their Blue Room collab' event, which is giving creative types the chance to work with recognised creative talents. We took two with Emma...


TUL: We love your Australian-surf aesthetic. Can you talk us through the inspiration behind your label? 
The inspiration was that I couldn't find the clothes I was looking for available. I wanted comfortable and flattering clothes with great prints and textures. I was finding not much combined all of these factors, you could get great shirts but with bad fits or good fits in boring colours and prints, so that's kind of where the idea started. I love the 80s and 90s surf culture in Australia and like to have a similar aesthetic to that for my collections, even if it's not directly influenced by that in the themes.   

TUL: How did you get started in fashion?
I did art and Design and Technology at school, then did five years of TAFE before graduating with my Advanced Diploma.

TUL: How would you describe the Emma Mulholland woman?

TUL: What are you working on at the moment? What can we expect from your next collection?
For Winter 14, it's toned down colours and some exciting new print. I'm also really excited about working with Absolut on their Blue Room project, should be a lot of fun! 

TUL: What does a typical day look like for you?
It's never really the same, but today it looks like breakfast, Skype meetings, visit the factory to work on samples for WInter, and production for S/S. 

TUL: Where's your favourite spot for a drink?
The Cricketers in Surry Hills.

TUL: Favourite restaurant?
JuJus in Kings Cross.

TUL: What's your favourite indulgence?

TUL: What's the best thing about your job?

TUL: And the worst thing?

TUL: Which designers do you admire?
Ashish, Christopher Kate and Dion Lee.

TUL: Your star is on the rise. What advice would you give to kids wanting make it in the fashion industry?
Realise that it's not an easy or glamorous job, it involves a lot of hard work and can often let you down. It's not for everybody but when it's your passion you generally won't listen to anyone else. 

TUL: What's next for Emma Mulholland?
Winter 14 shoot, then hopefully a trip to LA. 

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