Fashion

Two Minutes With Gail Elliot

By Kate McCart - 21 Jun 2013

Launching the fashion label with husband Joe Coffey in New York in 2002, they've since relocated Little Joe Woman to sunny Sydney. Synonymous within the Australian fashion industry, Gail Elliot is known for her pretty prints, slinky silks and fine knits. From her personal style to the best give she's ever received (and man, it's a goodie), we took two with this supermodel-turned-designer. 

TUL: Describe in one sentence what you do for work?
Co Founder & Creative Director of Little Joe Woman by Gail Elliott contemporary fashion brand.

TUL: What is the best part about being a fashion designer and owning your own label?
I get to be creative, work with beautiful fabrics, and design prints and clothing I love to wear for three collections Summer, Fall, and Resort.

TUL: How did you get into fashion design? Where did you start out?
I was a fashion model based in New York for 24 years so it felt like a natural transition to go into fashion design after working with all the most talented designers in the world for so many years.

TUL: If you weren't a fashion designer, what other career path would you choose?
I would have either been a photographer or interior designer.

TUL: What do you want people to take away from your beautiful garments?
I want them to feel beautiful, sexy, chic, and confident .

TUL: Describe your style.
Chic, feminine, and slightly-edgy.

TUL: If you were an animal, what would you be?
A dolphin or a cheetah - two of the most stunning and intelligent creatures on the planet.

TUL: If you could have a super power what would it be?
To read others minds…

TUL: The last thing you purchased?
Valentino 'Rockstud' kitten heels.

TUL: Best way to spend 50 dollars?
Sharing a bottle of Pinot Noir with my husband.

TUL: And the best way to spend 500 dollars?
Lunch at Catalina with my husband and friends!

TUL: I'm listening to…
Plan B.

TUL: The best gift that you have ever received?
One of the best an most unusual gifts was ELEVEN DOZEN long stemmed Columbia roses from my husband on our 11th Wedding Anniversary.

TUL: The best gift that you have ever given?
I try to give as much loyalty and love as I can to those I care about. 

TUL: What would you request for your last meal on earth?
A beautiful home made pasta dish and a glass of wine.

TUL: What does a typical day look like for you?
In the Little Joe Woman Head Office - meetings, designing, emails, planning... Everyday is a busy day for me!

TUL: Favorite city?
New York and Sydney.

TUL: Favourite coffee spot?
Jamie's Espresso Bar.

TUL: Favourite restaurant?
Chow House.

TUL: Favourite place for a drink?
CRU Bar.

TUL: Biggest Indulgence?
Jean Brown.

TUL: Favourite place in Brisbane?
James St Market.

TUL: Latest Brisbane discovery?
St. Barts. 

TUL: What's next for you and Little Joe Woman by Gail Elliott?
In the last week we opened a pop up store at 65 James Street with a view to test the market and possibly open a permanent Brisbane store. We love coming to Brisbane, and our clothing suits the climate and the people. 

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