On Sunday the 29th of September, Lorna Jane's second Active Nation Day will kick off, to encourage Australians to get active and live a healthy lifestyle. Lorna Jane is not just a fitness clothing empire, the brand is as much about what you do to get your butt moving, as about what you put on said butt while exercising. Fitness is so important for our health and wellbeing, and we love a cause that makes it easy and fun to get excited about getting active.
Want to get involved? Download the free Lorna Jane iphone app (here) and start logging your exercise!
We caught up with the woman behind the Lorna Jane fitness empire, Lorna herself, to find out more about Active Nation Day and what it's like to be Australia's queen of fitness.
I am the Founder and Creative Director of Lorna Jane.
Having a platform to inspire women with our Active Living Philosophy.
Lorna Jane was created because as a fitness instructor in the early '90s, I couldn't find active wear that was both fashionable and functional. It has gone on to become a brand that inspires women all over the world to be active.
TUL: If you weren't building a fitness fashion empire, what other career path would you choose?
It's hard to imagine living my life any other way because I am so sure this is what I was put on the planet to do . . . But it would be definitely be something to do with fitness, health and inspiring women.
TUL: What do you want people to take away from the Lorna Jane brand?
That the Active Living Philosophy and the daily practice of Move Nourish Believe is the secret to a life of happiness and success.
My look is sporty with a fashionable edge; like running shorts with a luxury sweater or track pants with heels etc . . .
Dory from Finding Nemo because my mind is always going at a million miles an hour.
Making people happy.
Isabel Marant sneakers and a Phillip Lim Handbag.
At the Farmers Market.
A weekend getaway.
TUL: I'm listening to…
Absolutely nothing! I've started running without music and the thinking time it has given me has changed my life.
My dog, Roger (my husband gave him to me for my birthday 2 years ago).
The most fun one recently was giving my husband a Mini Moke because it was his very first car and he loves it.
TUL: What does a typical day look like for you?
Rise early, have a healthy breakfast, walk my dog, and then workout. I'm usually in the office by 9am where the day can be anything from designing, fitting, shooting a new campaign, or having meetings with my team. Lunch is almost always at my desk answering emails or in another meeting. The afternoon consists of more meetings, design planning and if I'm lucky some writing or work on future projects. On a good day I might get to a yoga class in the afternoon, then I walk my dog again with my husband were we touch base on the day that was, dinner is usually at home, then a little reading and an early night to be fresh and ready for the next day.
New York in the winter time.
Sourced Grocer - for breakfast
Blow - for everything hair
The Pet Pad - for doggie day care and grooming
Primal Pantry in Teneriffe . . . for a Coconut milk cappucino with Fonzie Abbott coffee.
True Food Kitchen in Santa Monica California (opposite our Santa Monica store)
I don't drink.
TUL: Biggest Indulgence?
My Range Rover Evoke is my little bit of luxury everyday.
My fave new discovery in Brisbane has been all the amazing hiking spots in and around Mount Coot-tha.
Book signing tours for my new book, MORE of the fit woman secrets through July and October 2013. Campaigning to get Australians moving for Active Nation Day through August and September. The opening of our very first Active Living Room concept at the Gasworks at Teneriffe in September, and of course further expansion in to the US with 25 Lorna Jane stores in California by the end of the year.
Image credit: Well + Good NYC