Homegrown beauty brands are making big waves in Perth. From natural makeup to world-class spa treatments, we’ve tracked down five Perth beauty brands that you need in your beauty stash. So load these beauties into your makeup gun and set it to patriotic.
It was the search for the perfect foundation that set Perth makeup artist Rebecca Morrice Williams on the path to founding her highly acclaimed beauty company. Many years of research and development later, and BECCA cosmetics has not only created the perfect natural looking foundation, but enough beauty staples to fill out the rest of your makeup bag. The beauty brand that started in Perth is now loved by women, make-up artists and beauty editors around the world—it has even earned the nod from A-listers like Katie Perry. Make sure you have their Shimmering Skin Perfector in your makeup arsenal, it will make you radiate like a dewy angel.
Named after the Sanskrit word for wholeness, purity and radiance, Perth-owned skincare brand Sodashi produces the finest chemical-free skincare products and spa treatments in WA. Megan Larsen is the founder of this botanical beauty powerhouse, which is now used in some of the best spas around the world. It’s also a great place to work, if you like meditation worked into your daily work schedule. The botanical beauty lab creates skincare based on Ayurvedic principles and biochemistry. No synthetic, chemicals, preservatives or fragrances are used at this ethical beauty company—even the packaging is recyclable and printed with vegetable dyes. Put their Calming Rose Face Mist in your beach bag this summer, it’s one of their best sellers.
One minute Alison Jade is directing makeup for couture shows at Paris fashion week and the next she is attending to a long waiting list of clients at her Cottesloe salon. This Perth makeup artist, turned eyebrow specialist now has her own line of mineral makeup. The chemical-free makeup line is available in the salon and online and offers every colour, texture, gloss or glow a girl could ever want. Best sellers include a contouring palette, to bring out your inner Kardashian, and a BB cream. Get your hands on their popular Brow Fixx gel to use while you wait for a spot to open up at their super busy salon.
GENERICS Urban Apothecary
Perth beauty brand GENERICS was established in 2007 as an on-trend accessories label and since then has branched into fashion, style and green beauty. Their Urban Apothecary is where you’ll find their handmade small batch vegan beauty products, which are the ultimate superfood for your skin. Using Australian organic and natural ingredients, this ethical beauty range is free from Parabens, SLSs, sulphates and artificial fragrances. They also stock Perth-owned beauty brands like Sabr, Clean Slate, Voi Organics, The Products and Artis Clay. The Super Minty Vegan Lip Balm, made with real mint, is the way to go.
The Makeup Factory
Leading the natural beauty revolution here in Perth, The Makeup Factory develops organically derived beauty products that aim to enhance rather than hide. Made from high quality ingredients that are good for your skin, TMF’s products are mineral-based, chemical-free and cruelty-free. Owner and founder, Jill Chambers has over 17 years experience as a makeup artist and has cut her teeth on international beauty brands like Bobbi Brown and Napoleon Perdis and Lancome and Jurlique. This WA-owned makeup is perfect for creating minimalist beauty looks.
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Image credit: Sodashi