Markets & Food Events

Get Your ‘Gram Ready | Magnum Drop New Ruby Chocolate Ice Cream

By Emily St John
1st Jul 2019

By now we hope you have indulged at the decadent Magnum Pleasure Store in Westfield Sydney. And if you haven't yet, now you have another reason: the lusciously pink-hued Magnum Ruby is available for a limited time only.

For two weeks starting Saturday 24 August, Sydneysiders will be able to test taste this decadent creation made from rare Ruby cocoa beans.

Found only in Côte d’Ivoir, Ecuador and Brazil, the exclusive ingredient is now the world's fourth variety of chocolate, after milk, dark and white, the latter of which has been around for 80 years. Think Magnum's signature ice cream with a tart raspberry taste, natural pink colour and the velvety indulgence of white chocolate. 

Not only is the delicate fruity taste making our mouths water, but the blush colour was made to be 'grammed. So make your way to the immersive experience before the flavour runs out and customise your own Magnum with indulgent toppings like rose petals and gold feuilletine.

Can't make it to the pop-up? Never fear—these indulgent ice creams will be available to customise and order on UberEats (within a 3km radius of the store) so you can bite into the Magnum Ruby from the comfort of your home or the office. Just make sure to show off your True To Pleasure creation with the hashtag #MagnumSyd and @Magnum. 

Best hurry, though, as it's only available until stock runs out. 

The Details

What: Magnum Ruby at The Pleasure Store
Where: Westfield Sydney | Level 2 Pitt Street
When: 24 August - 7 September 2019
Cost: From $10 

Editor’s note: This article is sponsored by Magnum and proudly endorsed by Urban List. Thank you for supporting the sponsors who make Urban List possible. Click here for more information on our editorial policy.

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