Hair & Beauty

MECCA Is Throwing A Giant Three-Day ‘MECCALAND’ Beauty Festival

By James Shackell
13th Feb 2018


This must be how people felt when they heard about Woodstock for the first time...

Beauty behemoth MECCA has just dropped the news that they’ll be launching a massive 3-day ‘festival for the beauty-obsessed’. They’re calling it MECCALAND—a fairy tale paradise where the bronzer is always subtle, the contouring superb and the highlights visible from space.   

MECCALAND will run from 13 – 15 April this year in Melbourne. MECCA is assembling 25 of the world’s biggest beauty brands for the show. Headline names like Too Faced, NARS, Hourglass, Urban Decay, Drunk Elephant, Mario Badescu, MECCA MAX and heaps more.

There’s gonna be YouTube beauty queens, Instagram superstars like Sammy Robinson and Shani Grimmond, plus a bunch of workshops, tutorials, live entertainment, food and (of course) free tote goodie-bags. You’ll also be able to pick up some exclusive, festival-only beauty products, perfect for obnoxious #ontrend Instagram posts.

Tickets will set you back $49, and there’ll be 12 different sessions to choose from. To keep up to date with session times and special guest appearances, follow @meccamaxima on Instagram.

Brow pencils at the ready. This one’s gonna be big.

The Details

When: 13 – 15 April 2018
Where: 2 Chelmsford St, Kensington
For more info, click here

THIS JUST IN—Instagram is testing screenshot notifications. Watch out, Insta-stalkers. 

Image credit: MECCA 

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