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Melbourne’s Most Iconic Landmarks Will Be Transformed Into Stunning Floral Installations This Spring

By Kate Fleming
12th Nov 2020

Melbourne florists are the talk of the town this week thanks to the Urban Bloom project, and their incredible floral installations which will be dotted around the CBD for the next couple of weeks. 

Landmarks such as Flinders Street Station, Melbourne City Baths and the Arts Centre will be in full bloom, while floral displays will also be featured in city shopfronts, windows and facades. Some highlights include the ‘Living Tunnel of Change’ display at Rialto Towers where you can walk through the arched botanical tunnel, and the ‘Bringing Colour to Life’ display in Southbank which will transform the Evan Walker Bridge into a field of flowers. 

Coinciding with Melbourne Fashion Week and presented by the City of Melbourne, these spectacular displays will beautify the city streets as well as your Insta grid—no filter needed. There will be eighteen locations for you to feast your eyes on, featuring both native and exotic flowers in stunning arrangements. The installations are all sourced from local growers and designed by Melbourne’s best florists. 

You can follow a themed trail or create your own adventure through the city using the event map, just be sure to check when the different locations are blooming as not all will run for the two weeks. As the event is free, you can also visit as many times as you like and witness how the flowers change over time. 

Urban Bloom runs from Saturday 14 November to to Friday 27 November. Have a look at the event site to find all the botanical locations and dates. 

If flowers aren’t your friends and hay fever has got you down, take a look at the best dried flower stores here.

Image credit: supplied

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