12 Of Melbourne’s Best Streetwear Stores

By Sophie Hodges
8th May 2019


Melbourne has a ton of great places with elite streetwear curations. So, we set out to track down the absolute best.

Whether you’re looking for the latest sneaker release, or just the best of the best to keep you looking fresh, here are Melbourne’s best streetwear stores.

Sure! Store


One of Melbourne’s most reliable streetwear stores, Sure! Store resides in Manchester Lane and sports all the best labels; Reebok, Nike, The Hundreds, Butter Goods, HUF, Air Jordan, and more. If you’re looking for a big assortment to choose from, this is the place.

1st Product


1st Product has some of the most premium product going around, with their own in-house brand, they also house the likes of Brotherhood, Butter Goods, Pleasures, Candy 1835, Champion, alongside thoughtfully curated kicks from some of the best, think Nike, Converse, New Balance.

Prime Athletic

St Kilda

Prime Athletic St Kilda was established in 1997 which means these guys really know their stuff. The selection on hand is extensive, showcasing all the big players; Nike, Asics Tiger, adidas Originals and New Balance—and that’s not even the half of it. It’s worth noting that Prime Athletic are pretty gender balanced, with heaps of kicks for guys and girls alike.



Doomsday is less of a store and more of a great place to hang out on the weekend. The vibe here is chilled out, with none of the retail pressure you often find at other stores. The crew here also has a really epic selection of brands with the likes of Have A Good Time, Bootleg Is Better, Goodhood, Palace, Vans, Supply and their own in-house produced brand leading the charge.

Secret Sneaker Store


Secret Sneaker Store has an amazing range, boasting some of the best streetwear brands and collaborations. It also comes with a hefty price tag. Being a reselling store you’re paying a premium, but if you find the right piece it is absolutely worth it. Your go-to if you’re keen to blow your bank account on Supreme, or want to get the Off White x Nike Air Jordan 1’s (they’ll set you back $3,300 FYI).

Hand 2 Hand


Alongside their in-house brand, Hand 2 Hand stocks some pretty great streetwear brands; Carrots, Dickies, Most, Chrystie NYC and Bad Apples to name a few. The assortment is concise, but extremely well curated; housing brands you won’t find many places. You’ll find these guys on Gertrude Street in Fitzroy.



HoMie is a social enterprise creating pathways out of homelessness, with 100% of their profits going towards people experiencing homelessness or hardship. On top of being excellent humans, the streetwear they produce is amazing, think printed tees and matching tracksuits. Swing by their Fitzroy store and check it out.



Marais deals in luxury streetwear; Balenciaga, Off White, H.Preston, Kenzo, Rick Owens, the list goes on. Marais is your one stop shop of everything you desperately want and know you probably shouldn’t buy, but do anyway. Exhibit A: those Balenciaga Triple S Sneakers.

Sole Finess


A specific call out for the ladies, Sole Finess is a recently opened sneaker destination just for women. While they’ve been trading online since 2015, their recently opened retail space is your go-to for the newest and best styles. Brands include all your favourites; Nike, Jordan, New Balance, Converse, Reebok, Champion, Fila, you get the picture.



Inspired by a love of international designers and emerging Australian brands twin brothers, Brian and Vincent Wu, established Incu in 2002. Since then it’s become one of Melbourne’s best destination spots for a mix of streetwear and luxury pieces. Expect to see the likes of Acne, A.P.C, Patagonia, Opening Ceremony and Carhartt.

Up There


The range here is pretty tight, select labels and pieces, and that makes it an easy place to find something worth buying. While Up There focusses on menswear let’s be honest, all streetwear is unisex. Being a little more refined, you’ll find labels like; Norse Projects, For The Homies and Snow Peak, alongside your classics like; Nike, New Balance and adidas Originals.  

Carhartt WIP


There every trusty Carhartt WIP store in Melbourne Central is an obvious addition to the list. The range here is impressive, housing all our Carhartt favourites and staying up to date with fresh seasonal product.

Looking for the latest looks, and collabs? Head to our Style & Design section.

Image credit: Secret Sneaker Store | Mel Desa

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