Nike fans, rejoice. A first-ever Nike customisation station, Nike By You, has cemented a permanent position in the brand’s next-level, redesigned two-storey city store and it’s certainly one for your weekend hit list.
What To Expect
Designed to deliver Nike fans and sneakerheads a one-of-a-kind personalisation service using the best products, Nike By You is slinging a slew of customisation options, ensuring your threads are completely unique to you. Level up your look with things like sneaker engravings, ink printing, heat-pressed badges, kaleidoscopic laces and fresh artwork from a rotating lineup of local artists.
But in true Nike fashion, there’s so much more. Aside from the customisation, you can test and try the latest sneaker drops, get your pants hemmed or your bra fitted, and, to cap it all off, you can even get your kicks cleaned through their partnership with Sneaker Laundry.
The store itself is well worth the visit. Reflecting the expressive and creative soul of Melbourne, the store features ‘Gram-worthy walls awash with art from local Melbourne street artist, David C Morton. Drawing on Nike’s ideology of overcoming adversity and not giving up, Morton’s artwork is all about conquering your fears and overcoming the challenges that define us. “I put a lot of personal energy and time into [the store], I can’t wait to share it with everyone,” Morton says.
What: Nike By You, Nike Melbourne Central Store
Where: 2, Melbourne Central, La Trobe Street, Melbourne VIC 3000
When: November 1
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