Fashion

Patta’s Latest Collab With Nike Allows You To Create Your Own Custom Sneakers

By Sophie Hodges - 30 Nov 2018


Here’s the thing, we’ve had some great sneaker collaborations launch this year. But the problem is, getting them for yourself is an absolute art form.

If you have the patience to stay up all night and code your way into copping a pair of highly sought after collab kicks, I salute you.

But, if like me, you never quite get online on time, then Patta’s latest collaboration is for you.

Teaming up with Nike, Patta’s latest project is shaking up the customisation and collaboration world.

Working with Nike By You, Patta has reimagined some classic silhouettes. The Air Max 95 x 90 and Air Max 90 x 95 sneakers see the traditional AM 95 and AM 90 silhouettes swap uppers and sole units, creating exclusive Patta By You hybrids.

Patta By You, is pushing to broaden the collaborative scope, allowing consumers to customise their own pair of Patta x Nike sneakers and have them shipped to their door.

Hallelujah.

This is a pretty big move by both brands, and we really haven’t seen anything like it. We know collaborations thrive on exclusivity, but broadening that to allow everyone an opportunity to not only purchase collab sneakers but also customise them is pretty huge.

So how does it work? Consumers are invited to put an individual twist on the Patta-driven AM 90 x 95 and AM 95 x 90 silhouettes.

The two silhouettes will have five upper colours, three tongue labels and choice of black or white tooling to choose from. Also worth noting is that the AM 90 x 95 will also have an option of a contrasting or tonal Swoosh.

You can jump online and customise your heart out from 10am (respective to time zones) November 26th until December 3rd.

Image credit: Nike

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