Fashion

Sink A Shoey ln Style With The Volley x VB Sneaker Collab

By Ben Tyers
2nd Dec 2020

What started out as an April Fools joke has now become a reality.

VB and Volley announced earlier in 2020 that they'd be revealing the 'Ultimate Shoey', a VB branded Volley for you to wear on your travels. Blown away by the initial response, the two brands got together and have made the hoax a reality.

People in a pub wearing VB x Volley sneakers.

The Volley x VB sneaker is a classic Volley Heritage High silhouette and features a canvas upper, metal eyelets, and is 100% animal-free. The shoe also features the original Volley rubber sole along with VB founder, Thomas Aitken's signature on the side.

“We are excited to be working with an iconic brand in Australia like Volley. When we first saw Volley’s April Fool’s Day hoax, it sparked some thinking in our office. When we saw the popularity of the post, we felt this was a good opportunity to offer something different to our drinkers. We hope they love it as much as we do”. said VB Marketing Director, Hayden Turner.

A snaker with a VB beer logo on it.

You can buy the Volley x VB sneaker here. The sneakers cost $84.99.

Rep your new kicks at the best beer gardens in and around Melbourne.

Image credit: supplied

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